Consumer Observatory reports
The EIT Food Consumer Observatory regularly develops research reports and studies on consumer perceptions on food. Explore the reports below.
Consumer perceptions on personalised nutrition
April 08, 2024
report
A category exploration of personalised nutrition services.
Ultra-processed foods
February 01, 2024
report
How do European consumers feel about ultra-processed foods?
Eco-labelling
October 01, 2023
report
Whitepaper: will consumers accept a universal eco-label with open arms?
Consumer perceptions on agriculture
June 01, 2022
report
The aim of this Consumer Observatory study is to learn how consumers think and feel about four agricultural methods: indoor (vertical), precision, organic and regenerative. Furthermore, in this study we aimed to learn about the importance…
Consumer perceptions on carbon farming
June 01, 2022
report
To what extent is there consumer interest in produce of carbon farming?
The EIT Food Trust Report 2021
October 03, 2022
report
The EIT Food Trust Report 2021 reveals how much trust European consumers have in the food system.
Consumer perceptions on authorities and sustainability
June 01, 2021
report
This Consumer Observatory report explores how consumers perceive authorities’ approach to sustainability.
Creating consumer demand for food from algae
July 22, 2022
report
This study is part of the Citizen Participation Forum where the perception of algae as a food, experience of eating algae and algae-based products were discussed, and how algae could play a role in making the food system more sustainable.
Communicating sustainability effectively
November 01, 2021
report
Which communication strategy works best in encouraging consumers to reduce food packaging?
Consumer perceptions of (alternative) proteins
August 01, 2023
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How do European consumers perceive the role of protein in their diet, and what is the potential of insect-based, plant-based, and cultivated protein alternatives?
Consumer trust in the food chain: exploring barriers and motivations
September 29, 2022
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This study helps us gain a deeper understanding of consumer attitudes towards the food chain, particularly the role trust plays in that relationship.
Consumer perceptions of effective and credible Green Claims
October 01, 2022
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How do consumers feel about green claims, otherwise known as ‘environmental claims’ or ‘eco-friendly claims’?
report
Are grocery delivery services going to stick with consumers?
The EIT Food Trust Report 2020
September 30, 2022
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The Trust Report 2020 maps European consumers’ trust in the food value chain by country and over time using validated measurement scales
report
To what extent do consumers expect proposed policy measures to be fair and effective?
Stimulating Adoption of Sustainable Innovation
November 01, 2021
report
What do Europeans look for in food innovation?
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