Consumer Observatory Reports
The EIT Food Consumer Observatory regularly develops research reports and studies on consumer perceptions on food. Explore the reports below.
2023
2025
Coming soon: Consumer Perceptions of Cultivated Meat
This upcoming study explores consumer perceptions of cultivated meat and precision fermentation.
Consumer Observatory Reports
Securing the Future of Farming
June 26, 2025
report
An EIT Food Consumer Observatory study exploring young people’s perceptions of agricultural careers.
Consumer Trends Report
May 29, 2025
report
The EIT Food Consumer Observatory’s Consumer Trends Report highlights key trends shaping our society, helping stakeholders keep their finger on the pulse of food systems change.
Waste to Want: Consumer Acceptance of Upcycled Food Products
March 21, 2025
report
An EIT Food Consumer Observatory study on European consumer perceptions towards upcycled food products.
Trust Report 2024
February 11, 2025
report
An EIT Food Consumer Observatory study on European consumer trust in the food system.
Consumer perceptions on regenerative agriculture
July 11, 2024
report
An EIT Food Consumer Observatory study on European consumer perceptions of regenerative agriculture.
EIT Food Trust Report 2023
May 15, 2024
report
How much trust do consumers have in the food value chain?
Consumer perceptions on personalised nutrition
April 08, 2024
report
A category exploration of personalised nutrition services.
Ultra-processed foods
February 01, 2024
report
How do European consumers feel about ultra-processed foods?
Eco-labelling
October 01, 2023
report
Whitepaper: will consumers accept a universal eco-label with open arms?
Consumer perceptions of (alternative) proteins
August 01, 2023
report
How do European consumers perceive the role of protein in their diet, and what is the potential of insect-based, plant-based, and cultivated protein alternatives?
Co-creating better food environments in underprivileged areas
October 01, 2022
report
An EIT Food Consumer Observatory study on understanding European consumer food decisions in underprivileged areas.
report
To what extent do consumers expect proposed policy measures to be fair and effective?
Consumer perceptions of effective and credible Green Claims
October 01, 2022
report
How do consumers feel about green claims, otherwise known as ‘environmental claims’ or ‘eco-friendly claims’?
The EIT Food Trust Report 2021
October 03, 2022
report
The EIT Food Trust Report 2021 reveals how much trust European consumers have in the food system.
Consumer trust in the food chain: exploring barriers and motivations
September 29, 2022
report
This study helps us gain a deeper understanding of consumer attitudes towards the food chain, particularly the role trust plays in that relationship.
report
Are grocery delivery services going to stick with consumers?
Creating consumer demand for food from algae
July 22, 2022
report
This study is part of the Citizen Participation Forum where the perception of algae as a food, experience of eating algae and algae-based products were discussed, and how algae could play a role in making the food system more sustainable.
Consumer perceptions on agriculture
June 01, 2022
report
The aim of this Consumer Observatory study is to learn how consumers think and feel about four agricultural methods: indoor (vertical), precision, organic and regenerative. Furthermore, in this study we aimed to learn about the importance…
Consumer perceptions on carbon farming
June 01, 2022
report
To what extent is there consumer interest in produce of carbon farming?
Stimulating Adoption of Sustainable Innovation
November 01, 2021
report
What do Europeans look for in food innovation?
Communicating sustainability effectively
November 01, 2021
report
Which communication strategy works best in encouraging consumers to reduce food packaging?
Consumer perceptions of food packaging
October 01, 2022
report
How do consumers feel about the impact of food packaging?
Consumer perceptions on authorities and sustainability
June 01, 2021
report
This Consumer Observatory report explores how consumers perceive authorities’ approach to sustainability.
The EIT Food Trust Report 2020
September 01, 2020
report
The Trust Report 2020 maps European consumers’ trust in the food value chain by country and over time using validated measurement scales
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