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Consumer Observatory reports

The EIT Food Consumer Observatory regularly develops research reports and studies on consumer perceptions on food. Explore the reports below.

2023
2024
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How much trust do consumers have in the food value chain?
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A category exploration of personalised nutrition services.

Ultra-processed foods

February 01, 2024
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How do European consumers feel about ultra-processed foods?

Eco-labelling

October 01, 2023
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Whitepaper: will consumers accept a universal eco-label with open arms?
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The aim of this Consumer Observatory study is to learn how consumers think and feel about four agricultural methods: indoor (vertical), precision, organic and regenerative. Furthermore, in this study we aimed to learn about the importance…
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To what extent is there consumer interest in produce of carbon farming?
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The EIT Food Trust Report 2021 reveals how much trust European consumers have in the food system.
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This Consumer Observatory report explores how consumers perceive authorities’ approach to sustainability.
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This study is part of the Citizen Participation Forum where the perception of algae as a food, experience of eating algae and algae-based products were discussed, and how algae could play a role in making the food system more sustainable.
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Which communication strategy works best in encouraging consumers to reduce food packaging?
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How do European consumers perceive the role of protein in their diet, and what is the potential of insect-based, plant-based, and cultivated protein alternatives?
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This study helps us gain a deeper understanding of consumer attitudes towards the food chain, particularly the role trust plays in that relationship.
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How do consumers feel about green claims, otherwise known as ‘environmental claims’ or ‘eco-friendly claims’?
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Are grocery delivery services going to stick with consumers?
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The Trust Report 2020 maps European consumers’ trust in the food value chain by country and over time using validated measurement scales
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To what extent do consumers expect proposed policy measures to be fair and effective?
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What do Europeans look for in food innovation?

Project lead

Sofia Kuhn Pic
Sofia Kuhn

Director of Public Engagement

Related Projects

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We welcome our community to come and join us in Edinburgh, Scotland, on the 20th June at the Radisson Blu Hotel. We will discuss exciting topics such as sustainable packaging and regenerative agriculture. We will hear from experts, plus…
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Boost your skills, drive change and do business in the agrifood sector!
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What is the EIT's HEI Initiative? The EIT's HEI Initiative helps higher education institutions build the capacity to teach innovation and entrepreneurship.