Consumer Observatory Reports
The EIT Food Consumer Observatory regularly develops research reports and studies on consumer perceptions on food. Explore the reports below.
2023
2026
Consumer Observatory Reports
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The first issue of the EIT Food Consumer Observatory’s Trust Report 2026: Europe wants to eat better, so why isn’t it happening? explores how European food choices are evolving and why dietary change in Europe remains difficult despite…
Influencing Food Choices: From Intention to Plate
March 05, 2026
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The EIT Food Consumer Observatory’s Influencing Food Choices report explores how and why European consumers successfully adopt healthier, more sustainable diets, and what this means for those designing interventions across the food system.
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Explore how evolving consumer trends, values, needs, and behaviours are reshaping European food systems.
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Two EIT Food Consumer Observatory studies explore how consumers perceive alternative proteins today, and what the food industry and policymakers need to do to win consumer trust in alternative.
Exploring Consumer Perceptions of the EU Biotech Act
October 14, 2025
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The EIT Food Consumer Observatory’s ‘Uncovering Consumer Perceptions of the Upcoming Biotech Act’ report is designed to help EU policymakers and national government representatives understand how to shape, implement and communicate the…
Where Health Meets Indulgence in Food
January 29, 2026
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An EIT Food Consumer Observatory study in collaboration with Puratos, exploring how consumers balance health and pleasure in food.
Unlocking Transparency: What Do Consumers Want to Know?
October 14, 2025
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The EIT Food Conservatory’s ‘Unlocking Transparency' report uncovers consumer expectations and preferences when it comes to transparency claims in the food system, as well as recommendations on the most effective way to present information…
Policy Acceptance: A Ban on Meat Advertising
September 12, 2025
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The EIT Food Consumer Observatory’s Policy Acceptance Report explores how citizens perceive and respond to food policies, using a proposed ban on factory-farmed meat advertising as an example to show how public attitudes shape policy…
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Two EIT Food Consumer Observatory studies highlighting how to best position sustainable meat alternatives for market success.
Securing the Future of Farming
June 26, 2025
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An EIT Food Consumer Observatory study exploring young people’s perceptions of agricultural careers.
Consumer Trends Report
May 29, 2025
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The EIT Food Consumer Observatory’s Consumer Trends Report highlights key trends shaping our society, helping stakeholders keep their finger on the pulse of food systems change.
Waste to Want: Consumer Acceptance of Upcycled Food Products
March 21, 2025
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An EIT Food Consumer Observatory study on European consumer perceptions towards upcycled food products.
Trust Report 2024
February 11, 2025
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An EIT Food Consumer Observatory study on European consumer trust in the food system.
Consumer perceptions on regenerative agriculture
July 11, 2024
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An EIT Food Consumer Observatory study on European consumer perceptions of regenerative agriculture.
EIT Food Trust Report 2023
May 15, 2024
Consumer perceptions on personalised nutrition
April 08, 2024
Ultra-processed foods
February 14, 2024
Eco-labelling
March 26, 2024
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How do consumers feel about green claims, otherwise known as ‘environmental claims’ or ‘eco-friendly claims’?
Consumer perceptions of food packaging
June 01, 2023
Consumer perceptions on carbon farming
May 01, 2023
Consumer perceptions of (alternative) proteins
April 05, 2023
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How do European consumers perceive the role of protein in their diet, and what is the potential of insect-based, plant-based, and cultivated protein alternatives?
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To what extent do consumers expect proposed policy measures to be fair and effective?
Consumer perceptions on agriculture
November 01, 2022
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The aim of this Consumer Observatory study is to learn how consumers think and feel about four agricultural methods: indoor (vertical), precision, organic and regenerative. Furthermore, in this study we aimed to learn about the importance…
Co-creating better food environments in underprivileged areas
October 01, 2022
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An EIT Food Consumer Observatory study on understanding European consumer food decisions in underprivileged areas.
Creating consumer demand for food from algae
August 01, 2022
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This study is part of the Citizen Participation Forum where the perception of algae as a food, experience of eating algae and algae-based products were discussed, and how algae could play a role in making the food system more sustainable.
The EIT Food Trust Report 2021
April 01, 2022
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The EIT Food Trust Report 2021 reveals how much trust European consumers have in the food system.
Communicating sustainability effectively
December 01, 2021
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Which communication strategy works best in encouraging consumers to reduce food packaging?
Consumer perceptions on authorities and sustainability
December 01, 2021
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This Consumer Observatory report explores how consumers perceive authorities’ approach to sustainability.
Stimulating Adoption of Sustainable Innovation
November 01, 2021
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This study helps us gain a deeper understanding of consumer attitudes towards the food chain, particularly the role trust plays in that relationship.
The EIT Food Trust Report 2020
January 07, 2021
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The Trust Report 2020 maps European consumers’ trust in the food value chain by country and over time using validated measurement scales
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Project lead
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