Communicating sustainability effectively
Which communication strategy works best in encouraging consumers to reduce food packaging?
01 Dec 2021
In this study we looked at a specific consumer behaviour related to food sustainability: reducing food packaging. In a previous study participants indicated that packaging, in particularly plastic, is considered important to the overall sustainability of a product. However, they also found that shopping for food while trying to avoid packaging was quite challenging.
More reports
Trust Report 2026: The state of trust in Europe's food system
August 20, 2026
report
The second issue of the EIT Food Consumer Observatory's Trust Report 2026: The state of trust in the food system examines how Europeans' trust in food system actors has evolved over recent years, and what is driving the broad but uneven…
report
The EIT Food Consumer Observatory’s Making Agriculture Matter report explores how resilient and regenerative agriculture products can be positioned in ways that consumers understand, value and trust.
report
The second issue of the EIT Food Consumer Observatory's Trust Report 2026: The state of trust in the food system examines how Europeans' trust in food system actors has evolved over recent years, and what is driving the broad but uneven…