Communicating sustainability effectively
Which communication strategy works best in encouraging consumers to reduce food packaging?
01 Dec 2021
In this study we looked at a specific consumer behaviour related to food sustainability: reducing food packaging. In a previous study participants indicated that packaging, in particularly plastic, is considered important to the overall sustainability of a product. However, they also found that shopping for food while trying to avoid packaging was quite challenging.
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Trust Report 2026: Who do consumers believe?
September 28, 2026
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The fourth issue Trust Report 2026: Who do consumers believe? explores how confident Europeans feel about their food choices, what they believe they know about healthy and sustainable diets, how well they feel able to distinguish reliable…
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The third issue of the EIT Food Consumer Observatory's Trust Report 2026:Trust in innovation: Between familiarity and fear explores how trust, familiarity and cultural perceptions shape European consumers’ openness to new food technologies.
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The EIT Food Consumer Observatory’s Making Agriculture Matter report explores how resilient and regenerative agriculture products can be positioned in ways that consumers understand, value and trust.