Healthier Lives Through Food
We will make a material difference to quality of life by enabling more consumers to have better choices through access to affordable, healthier food products and actionable information.
Nutritious, diverse food choices can benefit people and planet, but challenges in affordability, profitability and lack of awareness means unhealthy food products are often favoured by both industry and consumers. To increase the uptake of balanced, sustainable and healthy diets, we need greater levels of awareness about the relationship between nutrition and health, increased support for innovative solutions for affordable products, and policy interventions that prioritise soil health, nutrition and food education.
Welcome to a new Season of the Food Fight podcast! In this episode, our host Matt Eastland welcomes farmer and influencer Will Young. Will, known for his adventures on Love Island and the popular TikTok account @FarmerWill, discusses the shortage of young people choosing farming as a career and the importance of encouraging more young farmers. He shares his experiences as a sheep farmer in Buckinghamshire and how he uses his platform to educate others about farm life. Tune in to hear why Will believes farming is a vital profession for the future.