EWA Masterclass 2025 in Ukraine: Mastering the Investor Pitch

The day opened with a visit to MHP's Culinary Centre — an innovative hub where culinary processes are enhanced through Ready to Cook (RtC) and Ready to Eat (RtE) concepts. Participants had the chance to engage with the centre's experts, learning about both production and business operations. They explored the full lifecycle of test concepts — from idea generation and dish preparation to industrial-scale implementation and internal training sessions. The tour included a visit to the demo kitchen, development kitchens, and the sensory lab, where products are evaluated through blind tastings. In addition, participants had the opportunity to see MHP’s production facilities firsthand and gain a deeper understanding of how processes are structured within a large-scale agrifood business.

Following the tour, participants were welcomed by America House Kyiv, where they took part in a practical training session on building business models using the Lean Canvas framework. They also learned how to craft effective business pitches and capture an investor’s attention in just two seconds — including guidance on choosing the right fonts, color combinations, and visual elements to make their presentations clear and compelling.

The session was led by two of the programme’s mentors and industry experts: Oleksandr Shlieienkov, IT, Tech & Innovation Manager at IREX, and Mariia Romanova, CEO of Radar Tech, innovation expert, and startup mentor. Each participant had the opportunity to work on her own business model and received personalized guidance and feedback from the mentors.

Looking ahead, participants will focus on researching their target audiences, developing income and expense projections, conducting SWOT analyses, and more. The programme will culminate in Demo Day, where each participant will present a polished pitch of her solution.

The EWA programme marks an important step in empowering women entrepreneurs in Ukraine’s agricultural sector. By fostering innovation and supporting business development, it contributes to both economic growth and a more sustainable future for agriculture. Running from June to November 2025, the programme includes three offline events and will culminate in a final Demo Day in November. The most promising projects will be eligible for grants of €5,000 and €10,000 to support the further development of their businesses.

Radar Tech, established in 2016 as Ukraine's first corporate accelerator, has led innovation programmes across diverse sectors including telecom, agriculture, fintech, energy, retail, metallurgy, healthcare, and logistics. With over 1000 applications and 250+ alumni, including 35% women, their programmes facilitate partnerships between startups and corporations. They organize diverse initiatives like acceleration programmes, hackathons, and workshops, engaging 50+ experts and 10+ mentors per program. With a strong network and marketing team, they've achieved a media reach of 10 million, all while bolstering the local startup ecosystem and reshaping corporate mindsets.

Learn more about LLC "Corporate Accelerators" (Radar Tech) on their webpage.