Our four innovation programmes

By bringing all players together we want to build a shared vision for the future of food and a shared agenda to transform it and make it better.

Our role is to guide and accelerate the innovation process that will transform the food system. We are committed to overcoming low consumer trust, creating consumer-valued food for healthier nutrition, building a consumer-centric connected food system and enhancing sustainability through promoting a circular Bioeconomy.  

We are building an inclusive and innovative community where the consumer is actively involved, by empowering consumers to take an active part in the transformation of the food system, as well as building and shaping the innovators of tomorrow. 

Our approach puts the needs and concerns of consumers at the heart of the food value chain, co-creating ideas to drive a more resource-efficient, secure, trusted and transparent food system.