Consumer Insights Programme
Get Real Insights. Make Real Impact.
First Edition : Focus on Transparency in the Food System
Are you preparing to launch a new product or solution to the market this year? Want to understand how consumers truly perceive it?
The Consumer Insights Programme helps innovators refine their product and communication by testing it with real people. Selected organisations will receive tailored support, workshops, and consumer testing led by the Consumer Observatory.
Attention: This edition will focus specifically on the theme of “Transparency in the Food System.”
We will explore how consumers perceive transparency and your product or service will be tested and improved with this expectation at the forefront.
Why Join?
The most successful innovations solve a real consumer need.
The Consumer Insights Programme is designed to support organisations in gaining this understanding by providing tailored access to expert insights, real consumer feedback, and strategic guidance before market launch.
Through this programme, participants will uncover:
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How consumers perceive transparency in the food chain
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What barriers and motivators shape their behaviour
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Which ideas resonate, to better align their offering with consumer expectations
Real Feedback. Real Impact.
By presenting your product or service concept to real consumers, you will receive honest, unbiased feedback that helps you:
- Evaluate consumer understanding and clarity of your concept
- Identify strengths, weaknesses, and potential areas for improvement
- Assess the perceived uniqueness and differentiation of your solution
- Understand the effectiveness of your messaging and communication approach
What the Programme Includes
- Expert-led workshops focused on market trends, product positioning, and consumer communication
- Access to tailored insights from EIT Food’s Consumer Observatory
- Concept development support to refine your solution and messaging
- Qualitative consumer testing with real individuals across Europe, conducted via EIT Food’s established community of engaged citizens.
- Individualised feedback and reporting to support strategic decisions
What You'll Walk Away With
- A clearer view of your product’s market potential
- Actionable insights to refine your features and positioning
- Confidence that you’re solving the right problem, in the right way
- Data and evidence to help you convince investors, retailers, and partners
- A reduced risk of market failure, because you’re building something people truly want
Who Can Apply?
We welcome innovative organisations that meet the following criteria:
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Your entity is registered in the EU or Horizon Europe Associated Countries
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You just launched OR are in the final stages of developing a new product or solution OR your product is expected to launch within the next 6-12 months.
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Your product can be applied to the agrifood industry, with a specific focus on transparency and contributing to EIT Missions (EIT Food Missions)
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You are willing to share relevant product development and market strategy information with the Consumer Insights Programme team.
Timeline
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28/04/2025 to 20/06/2025
Application Window
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10/06/25 to 22/06/25
Communication to the selected participants
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2 Months
Programme Activities
You will participate in expert-led workshops, receive tailored consumer insights, and test your concept with real consumers to strengthen your product and communication strategy.
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Final Step
Insight Summary
After the programme ends, you’ll share a short report showing how you’ll apply the insights such as refining your messaging, changing a product feature, or adjusting your go-to-market plan.
Interested? Apply today !
The application form is simple and takes just a few minutes.
Applications are reviewed on a rolling basis, and the application window will remain open until we reach the target number of participants, with a maximum deadline of June 16th.
We encourage interested startups to apply as early as possible, as the selection process is ongoing and the application stage will close once capacity is reached.
For any questions please send an email to consumerinsights@eitfood.eu
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