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EIT Food’s Missions

EIT Food operates through a Mission-based approach which puts improving outcomes for people and planet as the starting point for our work.

Why a Missions-led approach?

EIT Food is a community which has come together to respond to the biggest issues in the food system affecting our lives. A Mission-based approach which puts needs first is our way of focusing our efforts on improving outcomes for people and planet as the starting point for our work.

We know we have to make choices to prioritise our investments, funding, advocacy and interventions to make a real, tangible difference. Missions help us form those priorities to put a better shape and direction to solving issues such as the contribution of diet to obesity and Non-Communicable Disease, environmental harms associated with the food system and the threats to us all around food integrity and complex supply chains.

Our community is pivotal to shaping the goals and direction of our Missions, and you can play a part by joining this community.

What are the three Missions?

Healthier Lives Through Food

We will make a material difference to quality of life by enabling more consumers to have better choices through access to affordable, healthier products and actionable information.

A Net Zero Food System

We will enable the transition to a net zero food system, measuring and quantifying the change through reduced CO2 equivalent emissions. We will do this by:

  • Enabling farmers and producers to lead the transition to regenerative agriculture.
  • Creating new markets and opportunities to reduce our food waste and food loss in production.
  • Empowering consumers, making their food purchasing choices count and play a crucial role in the circular food economy.

Reducing Risk for a Fair & Resilient Food System

We’ll improve food security and safety for consumers everywhere by enabling and establishing resilient and dependable digitally enabled food supply chains.

How has our community co-designed the approach?

We went out to our community and friends to build three teams of co-design experts. The objective was to come together and identify high value and high impact opportunities for each Mission over the next three years.

Each Mission team ran an open programme of research, consultation and systems thinking co-design workshops to produce detailed reports, including key Mission insights and recommendations for EIT Food to consider in order to drive forward our vision. These reports stretch beyond the boundaries of what we can do ourselves as the EIT Food community, and we are making these publicly available to help others take action with us. If these reports inspire you, please come and talk to us to see how our community can work together with you to make change happen.

What’s next for the EIT Food Missions?

Following the publication of the Insight Reports, we will run a series of webinars (one per Mission) which will provide an opportunity to hear directly from the authors on their findings. The sessions will also present an overview the EIT Food response to these Insight Reports, including how we are using the recommendations in our approach to designing upcoming funding and collaboration opportunities.

These webinars are for EIT Food community members and contributors to the project only. If you’d like to gain access or find out more about similar content available to our community members, please go to our Get Involved page.

Further details on collaboration opportunities will be shared in the run up to, and during, our Annual Event. Head over to the Annual Event page for registration details or reach out to the EIT office in your region for more information. We hope to see you there!