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EIT Food Fast Track to Market 2024

A new opportunity to get your food innovation product or service to market quicker and enhance your commercial success.

All EIT Food regions
LEUVEN
Deadline: 26 November 2024

Accelerating the commercialisation of food products and services in Europe contributing to positive change in our food system.

Total funding of up to €250k per company via a revenue-based financing mechanism.

With the launch of the next window of the Fast Track to Market programme, we are looking to fund mature startups and SMEs whose products or services directly contribute to one of EIT Food’s three missions:


EIT Food is looking for fast-moving, mature companies with an existing business case that has high potential to generate B2B/B2C sales for new or improved food innovation products or services. Through the Fast Track To Market funding programme, you can boost your market readiness to bring your service to new or expanded markets.

Whether expanding to new markets, or growing new products in existing markets, the support of EIT Food can help your company speed up your marketability and potential commercial success.

Who can apply to Fast Track to Market?

Your company is eligible to apply if you:

  • Are a legally incorporated entity in one of the EU or Horizon Europe eligible country, and have been for at least 12 months;
  • Have a technological product, service, solution that fits within one of the three EIT Food Missions;
  • Are classed as small sized company, as defined in the EU recommendation 2003/361 (between 3 and 49 employees and less than 10 million turnover or balance sheet);

  • Have at least 3 full time employees;

  • You are past the ideation phase; you are generating revenues from paying customers and not only from pilots.


We ask that applicants have a clear case for a project lasting no longer than 12 months that can significantly accelerate their startup/SME’s commercial success, and that the proposed project must be able to have an immediate impact by bringing their products or services to the market.

Applicants already affiliated with EIT Food (FAN and Rising Food Stars) are also welcome to apply, provided they fulfil the eligibility criteria.

Timeline

  1. 24 September 2024

    Application Open Date

  2. 26 November 2024 – 12.00 noon CET

    Application Close Date

  3. 25 November – 6 December 2024

    Expert Evaluation

  4. 9–13 December 2024

    Panels

  5. 18 December 2024

    Communication to selected participants

  6. Six to eight weeks after provided all documents have been submitted by the applicant.

    Validation and Contracting

  7. 01 February 2025

    Indicative start of project implementation

Webinar content & dates


  • The first webinar was held on the 21st of February 2024
  • The second webinar was held on the 13th of March 2024

Please note: the programme has been updated since the previous window in April, and not all sections presented may still be relevant.

How do I apply to Fast Track to Market?

If you fit the above eligibility criteria, we encourage you to fill out an application form!

The application form must be completed and submitted by the application deadline of 26 November 2024 – 12.00 noon CET. It must be submitted via the Salesforce application portal, which requires previous registration before submission. Please allow sufficient time prior to submitting your application to register for an EIT Food Salesforce account. Please find the application form linked here.


Within the application form, you will be asked to submit the following:

  • A fully-written company business plan and presentation (i.e., “pitch deck”)
  • Reports attesting to your company’s financial statements and health
  • A project plan outlining the activities to achieve next sales milestones
  • A budget plan outlining the expected costs for the proposed project scope, in line with Horizon Europe regulations

How does the Fast Track to Market funding work?

Your company can apply for up to €250k in funding.


Your start up or SME will be the sole funding beneficiary of the funded project and must allocate the funding to eligible costs between the contract signature date for a maximum duration of 12 months following the project start date.

Revenue-based financing mechanism

Selected Fast Track to Market startups/SMEs will need to comply with EIT Food’s Revenue Based Financing Agreement, which consists of a repayment based on the company’s revenue. Repayment is not dependent on the sales of the foreseen marketed innovation.

The Revenue Based Financing Agreement allows us to reinvest in our community.

Selected participants will begin their revenue-share payments directly after the anticipated completion date, with each payment amount equalling a negotiated percentage of the company’s top-line revenues of the 6 preceding months. These reward payments will be executed every month, based on the calculation of the company’s revenues which will take place every 6 months.The RBF will be in effect for a period of between 1 to 5 years. Participants will continue with their reward payments until a Maximum Threshold is reached, which increases for each year that the RBF is in place. The Maximum Threshold is equal to the total project award plus a premium of 8,50 per cent per year in which the RBF is still in place. There are no penalties should participants choose to pay an amount higher than the negotiated percentage of their company’s top-line revenues. Therefore, companies have the ability to reduce their obligation by increasing the size of their reward payments earlier

Alberts benefited in many ways from the EIT Food collaboration, especially through the 'Fast Track' market initiative. This grant not only provided financial support for the development and market acceleration of our oat and coco plant-based drinks but also laid out a structured roadmap with partners Alpro and Decathlon. We appreciated the initiative's speed, living up to its name by allowing us to advance swiftly and effectively.

- Dr. Ir. Glenn Mathijssen, CEO & co-Founder, Alberts

Startups frequently cite limited access to funding as a major challenge. Through the Fast Track to Market programme, fast-growing startups can secure non-dilutive funding to extend their runway and reach key milestones. Typically reserved for companies that are on the market with first sales, this model provides a unique opportunity for early-stage companies to de-risk their commercial efforts through a non dilutive revenue-based financing scheme.

- Benoit Buntinx, Director of New Business Creation / Seed & Early Stage Investment at EIT Food

FAQ

How many Fast Track to Market projects will be awarded?

Am I eligible to apply if my company hasn’t generated revenues yet?

Does EIT Food have a preference for how the Fast Track to Market funding should be spent? What costs are eligible?

What is revenue-based financing? Why is there a financial return mechanism?

What is the difference between Fast Track to Market’s revenue-based financing versus a bank loan or an equity investment?

When does repayment begin? What would be my repayment amount?

Are UK and Swiss entities eligible to apply?

Interested? Contact us!

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Adriano pilla
Adriano Pilla

Innovation Orchestrator

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