Straight2Market 2025 – Call for Participants: Startups/Scaleups/SMEs, Entrepeneurs, Students

The EIT Food Straight2Market (S2M) 2025 Call is a funding and support programme aimed at accelerating the commercialisation of impactful food innovations. Targeted at startups, SMEs, entrepreneurs with MVPs, and EIT Food alumni students, the programme promotes healthier, more sustainable food systems.

Participants will:

• Startups and entrepreneurs:

• Launch or improve food products aligned with EIT Food Missions (e.g. reducing obesity, cutting food waste, promoting sustainability).

• Collaborate with retailers to implement Proofs of Concept (PoCs).

• Conduct consumer testing in the target launch market.

• Receive up to €30,000 in cascade funding (actual cost-based).

• Students (EIT Food alumni or currently enrolled):

• Participate in a dedicated mentoring programme focused on retail engagement.

• Gain exposure to European retailers and industry best practices.

• Develop practical skills through coaching, action plans, and pitch development.

Note: Students do not receive funding but benefit from strategic knowledge and network building.