Ga verder naar de inhoud

Consumer perceptions on carbon farming

To what extent is there consumer interest in produce of carbon farming?

01 May 2023

The study shows that the participants feel positive about carbon farming in general. They believe that it is a good, non-invasive, and manageable solution to the current problems ascribed to agriculture. Based on the study results, recommendations are given on how to generate support from consumers regarding the implementation of carbon farming as a new agricultural method.

More reports

report
The EIT Food Consumer Observatory research, From Curiosity to Confidence, explores how consumers perceive precision fermentation and what food businesses can do to turn curiosity about the technology into understanding and trust.
report
The fourth issue Trust Report 2026: Who do consumers believe? explores how confident Europeans feel about their food choices, what they believe they know about healthy and sustainable diets, how well they feel able to distinguish reliable…
report
The third issue of the EIT Food Consumer Observatory's Trust Report 2026:Trust in innovation: Between familiarity and fear explores how trust, familiarity and cultural perceptions shape European consumers’ openness to new food technologies.