Consumer perceptions of regenerative agriculture

Regenerative agriculture is associated with a lower or potentially net positive environmental and social impact. But it takes effort, time and financial investment for farmers to switch to regenerative practices. If there was a clear consumer preference for products produced through regenerative practices, the benefits in switching would be clearer for farmers and the risks smaller.

This study investigates how European consumers currently perceive regenerative agriculture and how consumer preference can be created.

Find out more about the Consumer Observatory.