Eco-labelling
Whitepaper: will consumers accept a universal eco-label with open arms?
26 Mar 2024
From our research, it’s clear that there is widespread support for an independent, universal, and evidence-based logo for sustainable food products and for the responsibility for validating green claims to be in the hands of an independent party. It is likely the best way to combat the deluge of eco-labels, stop greenwashing and empower consumers to make informed choices about their real impact on the environment.
Download the report
more
More Reports
Towards a Shared Understanding of Food Literacy Across Europe
October 16, 2025
report
EIT Food has commissioned a comprehensive report from the University of Gothenburg titled “Towards a Shared Understanding of Food Literacy Across the European Union.” The report explores how food literacy — the knowledge, skills, and…
Coming Soon: Where Health Meets Indulgence in Food
October 15, 2025
report
An EIT Food Consumer Observatory study in collaboration with Puratos, exploring how consumers balance health and pleasure in food.
Innovation Impact Report
October 14, 2025
report
EIT Food supports impactful innovations from discovery to market launch and beyond. In 2024, EIT Food commissioned an independent impact assessment of its portfolio of co-funded projects, with a specific focus on carbon dioxide equivalent…