Eco-labelling
Whitepaper: will consumers accept a universal eco-label with open arms?
26 Mar 2024
From our research, it’s clear that there is widespread support for an independent, universal, and evidence-based logo for sustainable food products and for the responsibility for validating green claims to be in the hands of an independent party. It is likely the best way to combat the deluge of eco-labels, stop greenwashing and empower consumers to make informed choices about their real impact on the environment.
More reports
report
The EIT Food Consumer Observatory’s Making Agriculture Matter report explores how resilient and regenerative agriculture products can be positioned in ways that consumers understand, value and trust.
report
The second issue of the EIT Food Consumer Observatory's Trust Report 2026: The state of trust in the food system examines how Europeans' trust in food system actors has evolved over recent years, and what is driving the broad but uneven…
EIT Food LCA Methodology
June 01, 2026
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This publication of the EIT Food (LCA) methodology is devoted to the advancement and critical examination of a scientific method that seeks to determine the life cycle impact of a food or beverage product. It seeks to provide all involved…