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Whitepaper: will consumers accept a universal eco-label with open arms?

01 Oct 2023

From our research, it’s clear that there is widespread support for an independent, universal, and evidence-based logo for sustainable food products and for the responsibility for validating green claims to be in the hands of an independent party. It is likely the best way to combat the deluge of eco-labels, stop greenwashing and empower consumers to make informed choices about their real impact on the environment.

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