Co-creating better food environments in underprivileged areas
An EIT Food Consumer Observatory study on understanding European consumer food decisions in underprivileged areas.
01 Oct 2022
We set out to explore the question of how to improve the food environment for inhabitants of underprivileged areas, by carrying out two focus groups in the southwestern part of The Hague, within the Netherlands. In total 19 participants took part in the two sessions: 6 men and 13 women, aged 21 to 67 from a range
of ethnic backgrounds (including Dutch, Middle Eastern/Arabic and Caribbean/Surinamese).
This study investigates the barriers for consumers to accessing healthy and sustainable food in specific areas.
Find out more about the Consumer Observatory.
More reports
Trust Report 2026: Who do consumers believe?
September 28, 2026
report
The fourth issue Trust Report 2026: Who do consumers believe? explores how confident Europeans feel about their food choices, what they believe they know about healthy and sustainable diets, how well they feel able to distinguish reliable…
report
The third issue of the EIT Food Consumer Observatory's Trust Report 2026:Trust in innovation: Between familiarity and fear explores how trust, familiarity and cultural perceptions shape European consumers’ openness to new food technologies.
report
The EIT Food Consumer Observatory’s Making Agriculture Matter report explores how resilient and regenerative agriculture products can be positioned in ways that consumers understand, value and trust.