Quantitative Studies
Insights used to enhance consumer trust in the food value chain.
2018
2025
Download the latest EIT Food Consumer Observatory Trust Report
TrustTracker® is now part of the Consumer Observatory, Europe’s central hub for consumer insights on agrifood topics.
Explore the history of TrustTracker®
report
The third issue of the EIT Food Consumer Observatory's Trust Report 2026:Trust in innovation: Between familiarity and fear explores how trust, familiarity and cultural perceptions shape European consumers’ openness to new food technologies.
report
The second issue of the EIT Food Consumer Observatory's Trust Report 2026: The state of trust in the food system examines how Europeans' trust in food system actors has evolved over recent years, and what is driving the broad but uneven…
report
The first issue of the EIT Food Consumer Observatory’s Trust Report 2026: Europe wants to eat better, so why isn’t it happening? explores how European food choices are evolving and why dietary change in Europe remains difficult despite…
Trust Report 2024
February 11, 2025
report
An EIT Food Consumer Observatory study on European consumer trust in the food system.
EIT Food Trust Report 2023
May 15, 2024
Trust Report 2020
January 07, 2021
report
The Trust Report 2020 maps European consumers’ trust in the food value chain by country and over time using validated measurement scales
Trust Report 2021
April 01, 2022
report
The EIT Food Trust Report 2021 reveals how much trust European consumers have in the food system.
Related news and content
news
Study of 19,642 consumers across 18 European countries shows a decline in trust in food sector actors such as manufacturers, authorities, retailers and farmersOnly a third of consumers believe the food they eat is sustainable.
news
Study of 20,000 consumers across 18 European countries reveals trust in the food sector has increased over the course of 2020, yet the majority of consumers don’t consider the sector to be working in the public interest.
news
A new pan-European study of more than 20,000 consumers reveals that less than half of consumers have confidence in the food sector, with just a third believing that the food they eat is sustainable.
Top 4 solutions to improve consumer trust in food
April 04, 2022
deep dives
The EIT Food Trust Report 2021 reveals how much trust European consumers have in the food system. Here we highlight the key findings from the report, and spotlight examples of ‘Transparency Trailblazers’ who are innovating to create total…
deep dives
The EIT Food Trust Report reveals how much trust European consumers have in the agrifood industry and the integrity of food products. Here we highlight the key findings and explore where more work needs to be done to increase trust.
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