Consumer perceptions of (alternative) proteins
How do European consumers perceive the role of protein in their diet, and what is the potential of insect-based, plant-based, and cultivated protein alternatives?
05 Apr 2023
The European Commission’s Farm to Fork Strategy has identified sustainable proteins as key to the transition to a sustainable food system, and EIT Food supports manufacturers that aim to produce delicious, safe, healthy and sustainable protein alternatives. In order to get these proteins onto consumer’s plates, we need to understand what people want, believe, and feel about these proteins.
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The third issue of the EIT Food Consumer Observatory's Trust Report 2026:Trust in innovation: Between familiarity and fear explores how trust, familiarity and cultural perceptions shape European consumers’ openness to new food technologies.