Consumer perceptions on personalised nutrition

Personalised nutrition allows individuals to use personal information as a basis for nutrition. Consumers provide information and, on this basis, receive a product or service that aims to improve their nutrition and health in a tailor-made way.

But personalised nutrition is a young and growing field, and there are potential barriers and blockers for consumers embracing these products and services. Consumers must be invested in the concept in order for it to become successful and impactful. There needs to be trust that information is handled securely and ethically and that the results are worth it.