Ga verder naar de inhoud

Consumer trust in the food chain: exploring barriers and motivations

This study helps us gain a deeper understanding of consumer attitudes towards the food chain, particularly the role trust plays in that relationship.

29 Sep 2022

Trust in the food chain is vital to encourage people to eat more healthily and sustainably. This Citizen Participation Forum (CPF) presents key insights, needs and recommendations from consumers about building trust in the food chain.

This CPF ran from late 2020 to early 2021 and involved an online community of 178 participants from 13 European countries, who engaged in open discussions, photo assignments, questionnaires, short polls and five live focus group sessions.

In the report Consumer trust in the food chain: exploring barriers and motivations, the insights from consumers are divided into three key themes which play a role in influencing consumers to eat more healthily, more sustainably, and to be more open towards food innovation.

more close

More Reports

report
How to close the existing gap in the support for women entrepreneurs in the agrifood sector? How to unlock the potential of agrifood sector by increasing the level of gender equality in the region? Download the EIT Food latest report and…
report
The report provides an in-depth analysis of the FoodTech and AgriTech sectors in Central and Eastern Europe, highlighting key trends in innovation, investment, and technological advancements. It examines the ecosystem's growth dynamics,…

Przewodnik dla rolników

February 13, 2024
report
Poznaj innowacyjne metody rolnictwa regeneratywnego, które odmienią Twoje gospodarstwo. Dowiedz się, jak zastosować zrównoważone praktyki dla zdrowej gleby i wydajnych upraw.