The cultivated meat study will reveal how consumers in Europe report their acceptance of cultivated meat. The report will explore consumer interest and acceptance of the innovation, trust in food system actors and the viability of go-to market strategies.
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More Reports

Policy Acceptance: A Ban on Meat Advertising
September 12, 2025
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The EIT Food Consumer Observatory’s Policy Acceptance Report explores how citizens perceive and respond to food policies, using a proposed ban on factory-farmed meat advertising as an example to show how public attitudes shape policy…
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This working report was initiated by an industry-led group of EIT Food Delivery and Strategic Partners focused on supporting the sustainability of European beef and dairy production through a One Health lens – connecting animal,…
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Two EIT Food Consumer Observatory studies highlighting how to best position sustainable meat alternatives for market success.