The cultivated meat study will reveal how consumers in Europe report their acceptance of cultivated meat. The report will explore consumer interest and acceptance of the innovation, trust in food system actors and the viability of go-to market strategies.
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More Reports
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Two EIT Food Consumer Observatory studies highlighting how to best position sustainable meat alternatives for market success.

Securing the Future of Farming
June 26, 2025
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An EIT Food Consumer Observatory study exploring young people’s perceptions of agricultural careers.

Consumer Trends Report
May 29, 2025
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The EIT Food Consumer Observatory’s Consumer Trends Report highlights key trends shaping our society, helping stakeholders keep their finger on the pulse of food systems change.