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Ultra-processed foods

How do European consumers feel about ultra-processed foods?

01 Feb 2024

The research, combining a survey of 10,000 consumers from 17 European countries alongside a follow-up qualitative study, found that the majority (65%) of European consumers believe that ultra-processed foods are unhealthy, and that they will cause health issues later in life. For example, 67% believe that ultra-processed foods contribute to obesity, diabetes and other lifestyle-related health issues.

The ‘Consumer perceptions unwrapped: ultra-processed foods’ report also makes a series of recommendations to food authorities, manufacturers and retailers to support consumers to make informed decisions. Download the full report below.

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