Ultra-processed foods
How do European consumers feel about ultra-processed foods?
01 Feb 2024
The research, combining a survey of 10,000 consumers from 17 European countries alongside a follow-up qualitative study, found that the majority (65%) of European consumers believe that ultra-processed foods are unhealthy, and that they will cause health issues later in life. For example, 67% believe that ultra-processed foods contribute to obesity, diabetes and other lifestyle-related health issues.
The ‘Consumer perceptions unwrapped: ultra-processed foods’ report also makes a series of recommendations to food authorities, manufacturers and retailers to support consumers to make informed decisions. Download the full report below.
Download the report
more
More Reports
report
Poznaj kluczowe czynniki sukcesu oraz bariery, z jakimi mierzą się kobiety w sektorze rolno-spożywczym. Pobierz bezpłatny raport i dowiedz się, jak skutecznie wspierać innowatorki w krajach Europy Środkowo-Wschodniej.
EIT Food South Food Waste Report
March 27, 2025
report
21 gramos, consulting and communications agency based in Spain, is collaborating
with EIT Food South on a research project aimed at identifying the most effective
policies, initiatives, and best practices to address food loss and food…
Waste to Want: Consumer Acceptance of Upcycled Food Products
March 21, 2025
report
An EIT Food Consumer Observatory study on European consumer perceptions towards upcycled food products.