This consumer-focused project will work with consumers, food companies and other stakeholders (industry bodies, non-governmental organisations, regulatory authorities and policy makers, media) across 6 countries in Europe and Israel to co-create and implement selected measures undertaken by food companies, food industry and others to engender both greater consumer trust in food and greater support for food companies and other food chain actors. It will provide forums and a platform to allow consumers to voice their concerns and wishes regarding trust in the food they eat and in the companies and others involved in the provision of that food. These forums and platform will enable consumers and food industry representatives to directly debate those issues and to explore co-design of a series of initiatives for food companies to implement according to consumers' needs which will both increase their trust in food and their support for the companies and organisations involved. The project will make use of previous and current work on consumer trust within EIT Food (e.g. from TrustTracker®) and external to it and learn from food-related consumer conversations across social media. Lessons learnt will be communicated widely and successful initiatives (as assessed by consumers) will be publicized and rolled out by food companies and organisations more widely. Consumers will drive the process at each stage, from voicing concerns and co-design of initiatives to evaluation of success.
Increasing consumer trust and support for the food supply chain and for food companies
This consumer-focused project will work with consumers, food companies and other stakeholders (industry bodies, non-governmental organisations, regulatory authorities and policy makers, media).
The project will provide information on how the corona crisis will lead to changes in consumer behaviour.
The aim of this project is to develop a ‘prosumerist’ digital toolkit– informed by research in linguistics, information design, nutritional science and behavioural economics—to gather information that will help manufacturers and marketers communicate more effectively about the health benefits of food and help consumers make more informed choices.
‘SEE & EAT’: Communicating the benefits of visual familiarity as a strategy for introducing healthy foods into children’s diets 2020
Healthy eating in childhood tracks into adulthood, so promoting dietary variety should begin early.
Consumers are at the centre of food system transformation. EIT Food inspires consumers to realise they have an important part to play in securing healthier and more sustainable food....
COVID-19 has exposed the fragility of a global agrifood system that many of us have come to take for granted. Cracks that existed all along ....