EIT Food Consumer Trust Grand Challenge
- all actors across the food value chain working together to co-create initiatives that increase consumer trust in food
- engagement with consumers, food companies and other stakeholders (such as industry bodies, non-governmental organisations, regulatory authorities, policy makers and the media) across five countries in Europe and Israel
The project will provide a platform for dialogue to enable consumers to voice their needs and concerns regarding trust in the food they eat, and in companies and others involved in the provision of food. The platform will enable consumers and food industry representatives to directly debate important issues related to trust in food and to co-design a series of initiatives which will both increase consumers' trust in food and their support for the companies and organisations involved.
Co-designing trust initiatives
Insights gained from the project will be communicated widely, and successful initiatives will be publicised and implemented. Importantly, consumers will drive the project at each stage from voicing their needs, to the co-design of initiatives and evaluation of their success.