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The FutureKitchen Virtual Reality and EatingHealthy Video Infotainment Series 2020
The FutureKitchen Virtual Reality and EatingHealthy Video Infotainment Series 2020

The FutureKitchen Virtual Reality and EatingHealthy Video Infotainment Series 2020

Creative infotaining is the future of knowledge transfer and co-creation among young generations.

The FutureKitchen infotainment series, launched on FoodUnfolded in 2019, sets out in 2020 to further encourage a connection to our food systems and increased consumer trust.

Infotainment inspires to learn 

The project engages especially young generations in a conversation about food tech by making them (for example via Virtual Reality videos), an on-site viewer of how food science, technology and innovation can advance sustainability. They can learn about the food journey from farm/marine to fork, eating healthy, cooking and food sector innovations that will shape the future of our food. The videos aim to make them curious, reflect on our food systems or even consider careers in food tech.

Developing innovative food stories

In 2020, the series will not only show future kitchen devices (such as 3D food printing and personalized baking systems) but will incorporate other RisingFoodStars (RFSs), emphasising health and nutrition, robotics, personalised diets, food mindfulness, alternative foods and proteins and food processing. 

All videos are developed in a co-creation process, together with academia, start-ups, and industry partners to create honest and impactful food stories.

“The knowledge and awareness that I got from the video will help me to understand where food comes from and how to take more mindful decisions” - Participant, YFood 2019, London

Reading Town Meal, September 2019

Reading Town Meal, September 2019

FutureKitchen in VR - Algae, insect food, rapeseed protein, etc.

Even if viewers do not own VR goggles, they can experience VR on the mobile phone while turning around, on the laptop navigating with the curser or via inexpensive cardboard VR goggles. 

These VR videos showcase sustainable foods like algae, insect food & rapeseed protein. They also present future kitchen devices to grow greens in your kitchen and reduce bread or fish waste. Moreover, viewers can learn how tomatoes are grown in Iceland using geothermal power.

FutureKitchen in 2D: Industrial hemp, mycoprotein, 3D food printing, etc.

These videos show sustainable foods like industrial hemp, mycoprotein and seaweed. Several videos explain the benefits of 3D food printing. It is used to reduce food waste and to help people suffering from Dysphagia to regain the pleasure to eat!

A dialogue on food tech

FutureKitchen initiates a dialogue on food tech by participating in events, organising small local events, interactive online events as well as focus groups. 

The feedback received so far shows that interactive storytelling can be a powerful tool:

“Really get the sense of the source of the food by walking around the place it was produced”“I thought the social aspect reduced the ‘fear’ of the new food” - Participants, FutureKitchen online event May 2020 (watching insect farm VR video)

Reading Town Meal, 2019
FutureKitchen at your doorstep, 2020
FutureKitchen webinar
NapiFeryn VR
Cardboard VR goggles
FutureKitchen Lab
Eating the Gap 2019
Reading Town Meal, 2019 FutureKitchen at your doorstep, 2020 FutureKitchen webinar NapiFeryn VR Cardboard VR goggles FutureKitchen Lab Eating the Gap 2019

Partners

The following partners are involved in the project

Matís
University of Cambridge
UNIVERSIDAD AUTÓNOMA DE MADRID
DOEHLER
Natural Machines
NapiFeryn BioTech
EUFIC
Essento
Vaxa
Alberts
RisingFoodStars

Project Lead

Project Manager at Matís Iceland, passionate about sustainability, innovation and entrepreneurship.
Justine Vanhalst
Institution

Matís ltd

Role

Project Leader

Contact details

justine@matis.is

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