EIT Food is working with a consortium of global partners as a co-host of the Food Systems Pavilion at COP27 in Sharm El Sheikh (Egypt) to discuss the opportunities that sustainable food systems provide in the fight against climate change.
We guide and accelerate food innovation to transform the food system. We focus on inclusive systems innovation, which enables all people and places to participate and benefit.
We are attracting, developing and empowering bright minds to lead the transformation of the food system into an innovative sector that produces healthy and sustainable food, and is trusted by society.
Startups play a fundamental role in transforming the food system. EIT Food supports innovative impactful agrifood entrepreneurs and startups to deliver new food innovations and businesses across Europe.
We believe that we are all responsible for, and connected to, the food that we eat, so we all need to work together to improve it. Our activities are designed to engage with people so that they can become agents of change in the food…
EIT Food is a network of organisations that are complementary, demonstrate excellence in their domain and show commitment to the objectives of EIT Food.
Public engagement and co-creation for a more sustainable European food-packaging ecosystem.
2021
2022
InformPack explores the cross-cultural variations among consumers in terms of awareness, information gaps, issues and attitudes towards food packaging as related to product choice upon purchase and disposal patterns at home and on the go. We use these findings to create actions, tools, and strategies that can influence public behaviour and future solutions. With this, we hope to support a transition to a more sustainable European food-packaging ecosystem.
These include: (i) To build a country-based, tailored consumer-centric engagement activities and incentive strategies based on facts and science provided by packaging experts, and
(ii)To use co-creation to generate insights that can be leveraged for targeted innovative actions in food packaging, reflecting issues, public demands, and industry needs in each country.
Having explored Greece (GR) and the United Kingdom (UK) during the PoC period of 2021, in 2022, the project will target Spain (ES) and Poland (PL).
InformPack is one of the two successful Proof-of-Concept public engagement projects that received funding from EIT FOOD and is running for the period 2022-2024.
Our Approach
The InformPack project explores and addresses questions contemporary consumers have around sustainable behaviour. To do so, we co-create and disseminate content according to the needs of our target groups, aimed to engage users and impact their behaviour by enabling a shift toward more sustainable consumption choices and food packaging disposal cultures.
We want to understand consumers’ food packaging-related behaviour and knowledge. With your help, we can co-create new materials to support sustainable actions in our communities.
Upcoming Events
Activities taking place around Europe during 2022.
