InformPack explores the cross-cultural variations among consumers in terms of awareness, information gaps, issues and attitudes towards food packaging as related to product choice upon purchase and disposal patterns at home and on the go. We use these findings to create actions, tools, and strategies that can influence public behaviour and future solutions. With this, we hope to support a transition to a more sustainable European food-packaging ecosystem.
These include: (i) To build country-based, tailored consumer-centric engagement activities and incentive strategies based on facts and science provided by packaging experts, and
(ii)To use co-creation to generate insights that can be leveraged for targeted innovative actions in food packaging, reflecting issues, public demands, and industry needs in each country.
Having explored Greece (GR) and the United Kingdom (UK) during the Proof of Concept period in 2021, During 2022, the project targeted Spain (ES) and Poland (PL).
InformPack is one of the two successful Proof-of-Concept public engagement projects that received funding from EIT FOOD and is running for the period 2022-2024.
Our Approach
The InformPack project explores and addresses questions contemporary consumers have around sustainable behaviour. To do so, we co-create and disseminate content according to the needs of our target groups, aimed to engage users and impact their behaviour by enabling a shift toward more sustainable consumption choices and food packaging disposal cultures.
We want to understand consumers’ food packaging-related behaviour and knowledge. With your help, we can co-create new materials to support sustainable actions in our communities.
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