Start here: Introduction
Before diving into the different branding topics, we would like to explain the importance of and rationale behind our branding guidelines.
Why Branding Matters
A brand identity is the consistent, integrated vision on how a brand should be identified and perceived by its stakeholders. Common branding elements are logos, fonts, key messages, etc. When those elements follow the direction set by the brand identity’s vision, they together can lead to the desired brand image, ultimately helping our stakeholders to differentiate EIT Food from the competition.
Therefore, we ask you to follow the brand guidelines where relevant so we can build and maintain EIT Food’s core identity, improving food together as a community.
The EIT Brand
The European Institute of Innovation & Technology (EIT) is the owner of the EIT brand and sub brands such as EIT Food. Therefore, EIT Food must align with the EIT brand guidelines across all communication activities, channels and tools e.g. prints, merchandise, social media and website.
- If you want to create a sub brand, formal approval from EIT Food is compulsory.
- More information can be found in the EIT Community Brand Book and Web Design Guidelines.
Funding & Communication Activities
As outlined in article 17 of the GA (Grant Agreement), any communication activity related to the specific actions as well as any infrastructure, equipment and major results funded by the specific grants must:
- display the EIT Food logo as adopted by the EIT;
- display the EU emblem;
- follow the brand guidelines outlined in the EIT Community Brand Book.
Next to respecting the brand guidelines, stakeholders must promote the specific action and its results by providing targeted information to multiple audiences in a strategic and effective manner. Not adhering to these guidelines might negatively affect competitive funding.
Thirdly, before engaging in a communication activity expected to have a major media impact, EIT Food Communication must be informed at least 2 weeks beforehand. A major possible media impact is defined as a press release to journalists, TV or Radio airtime or any publication in a newspaper.
Introduction Open Close
The EIT Food Branding Basics Open Close
Project & Programme Logos Open Close
Online communication materials Open Close
Offline Communication Materials Open Close
Tools Open Close
Questions Open Close