The EIT Food website is not compatible with Internet Explorer. Please visit our website with another browser, like Google Chrome, Firefox and Safari, for the best possible experience.
The V-PLACE – Enabling consumer choice in Vegan or Vegetarian Food Products
The V-PLACE – Enabling consumer choice in Vegan or Vegetarian Food Products

The V-PLACE – Enabling consumer choice in Vegan or Vegetarian Food Products

The demand for vegan and vegetarian food products including alternatives to meat, milk, or eggs, has expanded considerably during recent years in Europe. 

For many consumers wanting to replace products of animal origin partly or completely, the search for the right information including the avoidance of nutritional deficits is a challenge. Integrated into FoodUnfolded, the V-PLACE web portal will bring this information together empowering consumer choices in an easily accessible and consumer centric platform. Consumers can select their preferred diet (omnivore, flexitarian, pescatarian, vegetarian, or vegan) and will receive tailored information in an easy and understandable way.

An engaging and informative app with games and quizzes will complement the V-PLACE and present health and environmental benefits. In the market for food products, significant growth is predicted via mass-market substitutions rather than expansion of niche products. There is an identified need to research and actualize the knowledge about consumer expectations, attitudes, and needs to adopt current strategies accordingly.

V-Place will look at the interplay of product properties, expectations, and communication on vegan and vegetarian food products in consumer studies including ingredients and health properties (perceived and expected). Results and data will continuously feed into the V-PLACE web portal on EIT FoodUnfolded - thereby making it a living knowledge hub also after the project has ended.

Partners

The following partners are involved in the project

University of Hohenheim
Danone Research
DOEHLER
Aarhus University
University of Turin
CSIC
IARFR PAS

Project Lead

Susanne Braun
Institution

University Hohenheim

Contact details

susanne.braun@uni-hohenheim.de

Related projects

Hapje Tapje: Kitchen of the Future

Hapje Tapje: Kitchen of the Future

Hapje Tapje is a consumer event and a culinary feast in the city of Leuven. Every year, EIT Food presents innovative ideas, drinks and foods to the general public.

Smart Tags for Improving Consumer Interaction in Food Value Chain

Smart Tags for Improving Consumer Interaction in Food Value Chain

The Smart Tags communication project is set to increase consumer trust towards food products by sharing information about the food product value chain during the whole life-cycle of the product, enabling novel service concepts and interactivity between consumers and the food industry. 

Integrating Precision Farming in Computer Game

Integrating Precision Farming in Computer Game

Precision agriculture has a high potential to improve farming practices leading to increased technical efficiency, better use of inputs, and therefore diminished environmental footprint. 

Related articles

EIT Food hosts Sustainable Seafood Panel Food Production

EIT Food hosts Sustainable Seafood Panel

22 January 2021

EIT Food hosts sustainable seafood panel at the Sustainable Foods Conference to support innovations in aquaculture.

How can we all fight childhood obesity? Consumer Behaviour

How can we all fight childhood obesity?

27 October 2020

In the past 40 years, childhood obesity has become one of our most serious public health challenges, and a recognised problem in every country in the world.