The EIT Food website is not compatible with Internet Explorer. Please visit our website with another browser, like Google Chrome, Firefox and Safari, for the best possible experience.
The V-PLACE – Enabling consumer choice in Vegan or Vegetarian Food Products
The V-PLACE – Enabling consumer choice in Vegan or Vegetarian Food Products

The V-PLACE – Enabling consumer choice in Vegan or Vegetarian Food Products

The demand for vegan and vegetarian food products including alternatives to meat, milk, or eggs, has expanded considerably during recent years in Europe.

For many consumers wanting to replace products of animal origin partly or completely with plant-based food products, the search for the right information including the avoidance of nutritional deficits is a challenge. The V-PLACE has set out to empower consumer choices in an easily accessible and consumer-centric manner. Informative and science-based articles on FoodUnfolded are targeting consumers for in-depth details about their preferred diet (omnivore, flexitarian, pescatarian, vegetarian, or vegan) in an easy and understandable way.

In the market of food products, significant growth is predicted via mass-market substitutions rather than expansion of niche products. There is an identified need to research and actualize the knowledge about consumer expectations, attitudes, and needs to adopt current strategies accordingly.

The V-PLACE looks at the interplay of product properties, expectations, and communication on vegan and vegetarian food products, including ingredients and health properties (perceived and expected), via consumer studies in the form of qualitative expert interviews and a large-scale European quantitative consumer study in 5 countries. Results will be made available in the form of two White Papers that display the results in an entertaining and easily accessible form

Find the download for the White Paper on the results of the expert interviews below:

Download

Partners

University of Hohenheim
Danone Research
DOEHLER
Aarhus University
University of Turin
CSIC
IARFR PAS

Project Lead

Susanne Braun
Institution

University Hohenheim

Contact details

susanne.braun@uni-hohenheim.de

Related projects

Games of Food

Games of Food

Games of Food is increasing public awareness around balanced nutrition and a healthy lifestyle through the use of Escape games.

EIT Cross-KIC contributes to New European Bauhaus (NEB) Initiative from the European Commission

EIT Cross-KIC contributes to New European Bauhaus (NEB) Initiative from the European Commission

EIT Food Community will be part of projects that address urban food challenges and include local governance

Related articles

Young innovators transform global food systems during World Food Day Foodathon News

Young innovators transform global food systems during World Food Day Foodathon

18 October 2021

World Food Day Foodathon winners come up with innovative ideas to tackle food loss and waste, agriculture and health

Test Farms 2021 – newest innovations in agriculture tested with farmers in Eastern and Southern Europe News

Test Farms 2021 – newest innovations in agriculture tested with farmers in Eastern and Southern Europe

23 August 2021

Test Farms programme links agricultural startups with farmers and testing-land.