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This campaign has been co-created and developed by EIT Food and FoodUnfolded.

EIT Food is the world’s largest and most dynamic food innovation community. We accelerate innovation to build a future-fit food system that produces healthy and sustainable food for all. ​

Supported by the EU, we invest in projects, organisations and individuals that share our goals for a healthy and sustainable food system. We unlock innovation potential in businesses and universities, and create and scale agrifood startups to bring new technologies and products to market. We equip entrepreneurs and professionals with the skills needed to transform the food system and put consumers at the heart of our work, helping build trust by reconnecting them to the origins of their food.

We are one of eight innovation communities established by the European Institute for Innovation & Technology (EIT), an independent EU body set up in 2008 to drive innovation and entrepreneurship across Europe.

FoodUnfolded is EIT Food’s consumer facing platform, creating articles, videos and podcasts that take you on a journey through our food system, covering everything from where our food comes from and how it’s made, to the chemistry behind food and how it affects our bodies, to the impact that food production can have on people and the environment - and innovations and alternative practices that could help reduce that impact.