FutureFoodMaker Mission
Despite its huge power and influence, the food sector in 2021 left
many young people unable to access healthy and affordable food. Now is
the time to support the next generation who will be most affected by
lack of action, and ensure their voices are heard - and acted on.
Our research found that young people are keenly interested and knowledgeable about healthy eating. However, they lack support to eat healthily and want better advice on the link between what they eat and their mental health. It also revealed that access to healthy food and affordability are key barriers to overcome for young people as well as transparency, evidence-based information and support from food brands and governments.
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With a mission to give young people their voice for the future, in 2021 we launched ‘Our Food, Our Food System’, a campaign led by young people aged 18-24 years old, targeting the food sector and calling for radical change to tackle access to healthy, sustainable and affordable food across the industry. We want to give young people - the FutureFoodMakers - the chance to tell the sector what they want from the future of their food and the future of their food system.
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