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FutureFoodMakers: shaping the food sector we all need

We are working with motivated young people aged 18-24 - our FutureFoodMakers - to give them the chance to have their voice heard by the food sector about what they want from the future of their food system.



Our food system plays a critical role in some of the biggest challenges the world is facing, from reducing climate change, pollution and waste, to tackling malnutrition, health inequality and obesity. Access to healthy and affordable food is essential to overcome the big food challenge – but this is out of reach for many.

The FutureFoodMakers will have the opportunity to learn about the food system and the innovations at the forefront of positive change and kickstart their career in food. As part of the role, the FutureFoodMakers will have the chance to talk to and meet a wide range of people from across the sector, such as experts at EIT Food, food sector entrepreneurs and food industry professionals such as farmers, producers and manufacturers. They will also present their ideas about how to shape the future of the food system and call for change in this crucial Decade of Action using their manfesto for the food system, the Menu for Change.

The FutureFoodMaker mission

Despite its huge power and influence, the food sector in 2021 leaves many young people unable to access healthy and affordable food. Now is the time to support the next generation who will be most affected by lack of action, and ensure their voices are heard - and acted on.

Our research found that young people are keenly interested and knowledgeable about healthy eating. However, they lack support to eat healthily and want better advice on the link between what they eat and their mental health. It also revealed that access to healthy food and affordability are key barriers to overcome for young people as well as transparency, evidence-based information and support from food brands and governments.

With a mission to give young people their voice for the future, we launched ‘Our Food, Our Food System’, a campaign which will be led by young people aged 18-24 years old, targeting the food sector and calling for radical change to tackle access to healthy, sustainable and affordable food across the industry. We want to give young people - our FutureFoodMakers - the chance to tell the sector what they want from the future of their food and the future of their food system.

The FutureFoodMaker role

The FutureFoodMakers will embody the role of a sustainable food activist; gaining access to the food sector to drive positive change and help design a food system they understand and feel connected to. They will work collaboratively to deliver and launch a Menu for Change in November 2021 that outlines a set of clear actions the sector needs to address in this critical period.

Collaboratively, the FutureFoodMakers will work together to produce a manifesto that will guide and influence future decision makers – including policy makers, food manufacturers, retailers and food sector stakeholders – on the future of the European food sector. This manifesto, known as the Menu for Change, will be presented to the food industry at the ‘Future of Food’ conference on 30 November 2021.

Opportunities as a FutureFoodMaker

The FutureFoodMakers will gain access to the industry, have unique opportunities to work with teams across EIT Food, learn more about careers in food and show off their skills and passion as sustainable food activists.

As well as supporting the development of the Menu for Change, they will gain a range of new experiences and career development opportunities such as:

  • The chance to pitch content for the FoodUnfolded website, such as an opinion piece, news story or podcast, giving you exposure and an opportunity to make new connections. You would be offered support and guidance on any content creation by the FoodUnfolded editorial team
  • The chance to develop content on EIT Food’s core channels, for example, a LinkedIn post, podcast interview or a Twitter thread. You will be offered support and guidance on any content creation from a member of EIT Food’s digital communications team
  • Attending stakeholder events, such as the Nordic Council Zero Waste Week event
  • Meetings with EIT Food staff, entrepreneurs or partners who are already changing the food system
  • 1-2-1 Q&A sessions with a member of the EIT Food Community. In some regions, you may also have the opportunity to have this session in person, for example, discovering a day in the life of our Agricultural Manager in Spain as part of the EIT Food Regenerative Agriculture Revolution Project
  • Collaboration with other FutureFoodMakers to share activities and learnings as you draft the Menu for Change
  • Picking one of our flexible online courses (MOOCs) to attend such as Food and Nutrition: The Truth Behind Food Headlines (2 hours per week, over 3 weeks) or Revolutionising the Food Chain with Technology (4 hours per week, over 5 weeks).

The FutureFoodMakers

Project lead

Joanne BW 342x342

Joanne Mazoyer EIT Food South

Digital Communications & Campaigns Manager

Marta Marin Hidalgo