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RIS Consumer Engagement Labs
RIS Consumer Engagement Labs

RIS Consumer Engagement Labs

RIS Consumer Engagement Labs are pre-competitive co-creation sessions carried out by a similar group of consumers (selected based on specific segmentation criteria) in a joint, physical place and limited in time, focused on ideation/ development of new product concepts. 

Unlike typical sensory panels and consumer surveys, they will not involve testing of sample products but creation of innovative, non-yet-existing combinations of product features and benefits. The Lab methodology is developed jointly by industrial and academic experts, and activities are pre-competitive in nature, i.e. multiple companies could be inspired by insights into consumer preferences. In 2019, the Labs will be organized in Poland, Lithuania, Portugal and Spain, engaging older consumers (aged 60+). The activity contributes to the implementation of EIT Food RIS Strategy, Action Line 2 by strengthening the innovative ecosystems of targeted EIT RIS countries.

Partners

The following partners are involved in the project

Aarhus University
MASPEX
Sodexo
University of Warsaw
DOUXMATOK
University of Turin

Project Lead

Krzyszto Klincewicz
Institution

University of Warsaw

Contact details

kklincewicz@wz.uw.edu.pl

Related projects

EIT Food RIS Innovation Grants

EIT Food RIS Innovation Grants

EIT Food RIS Innovation Grants is the umbrella term for business creation activities for EIT RIS beneficiaries.

EU Skills for Future

EU Skills for Future

EU Skills for Future, commonly name Skills4Future (S4F) is a Cross-KIC project.

EWA- Empowering Women in Agrifood

EWA- Empowering Women in Agrifood

Training, mentoring, business coaching and networking opportunities for women entrepreneurs in the agrifood sector

The objective of this programme is to motivate early stage female entrepreneurs to harness their power, understand their innate ability to succeed and overcome any obstacles, equip them with the appropriate knowledge,confidence and networks to successfully start and develop sustainable businesses.

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