Unlike typical sensory panels and consumer surveys, they will not involve testing of sample products but creation of innovative, non-yet-existing combinations of product features and benefits. The Lab methodology is developed jointly by industrial and academic experts, and activities are pre-competitive in nature, i.e. multiple companies could be inspired by insights into consumer preferences. In 2019, the Labs will be organized in Poland, Lithuania, Portugal and Spain, engaging older consumers (aged 60+). The activity contributes to the implementation of EIT Food RIS Strategy, Action Line 2 by strengthening the innovative ecosystems of targeted EIT RIS countries.
RIS Consumer Engagement Labs
RIS Consumer Engagement Labs are pre-competitive co-creation sessions carried out by a similar group of consumers (selected based on specific segmentation criteria) in a joint, physical place and limited in time, focused on ideation/ development of new product concepts.
Increasing nutritional value (bio-stimulated) of selected performant tomato varieties to be cultivated in areas with temperate climate
The major objectives are to look for, evaluate and to select processing tomato cultivars best adapted to RIS northern countries.
Where brilliant co-founders team up and create impactful agrifood startups.
Creative community, advanced know-how, unique programme, expert trainers and mentors, this is EIT Jumpstarter. With the contribution of best-in-class experts, creative community, unique know-how our aim is to support idea-holders to turn their ideas into business.
Read our 2020 Activity Report to learn more about EIT Food activities run in Southern Europe.
In the past 40 years, childhood obesity has become one of our most serious public health challenges, and a recognised problem in every country in the world.