Unlike typical sensory panels and consumer surveys, they will not involve testing of sample products but creation of innovative, non-yet-existing combinations of product features and benefits. The Lab methodology is developed jointly by industrial and academic experts, and activities are pre-competitive in nature, i.e. multiple companies could be inspired by insights into consumer preferences. In 2019, the Labs will be organized in Poland, Lithuania, Portugal and Spain, engaging older consumers (aged 60+). The activity contributes to the implementation of EIT Food RIS Strategy, Action Line 2 by strengthening the innovative ecosystems of targeted EIT RIS countries.
RIS Consumer Engagement Labs
RIS Consumer Engagement Labs are pre-competitive co-creation sessions carried out by a similar group of consumers (selected based on specific segmentation criteria) in a joint, physical place and limited in time, focused on ideation/ development of new product concepts.
Related projects
Girls Go Circular
Girls-Go-Circular (GGC) aims to close the digital gender gap by equipping girls of age 14 – 18, with digital and entrepreneurial competences through a blended learning model. GGC invites talents to draw connections, co-create and propose solution supporting local-to-global Circular Food Systems empowering girls as future game-changers by enhancing transversal and digital skills.
Test Farms
Get matched with a farmer and test your solution on the field!
EIT Food RIS Innovation Grants
EIT Food RIS Innovation Grants is the umbrella term for business creation activities for EIT RIS beneficiaries.
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