Unlike typical sensory panels and consumer surveys, they will not involve testing of sample products but creation of innovative, non-yet-existing combinations of product features and benefits. The Lab methodology is developed jointly by industrial and academic experts, and activities are pre-competitive in nature, i.e. multiple companies could be inspired by insights into consumer preferences. In 2019, the Labs will be organized in Poland, Lithuania, Portugal and Spain, engaging older consumers (aged 60+). The activity contributes to the implementation of EIT Food RIS Strategy, Action Line 2 by strengthening the innovative ecosystems of targeted EIT RIS countries.
RIS Consumer Engagement Labs
RIS Consumer Engagement Labs are pre-competitive co-creation sessions carried out by a similar group of consumers (selected based on specific segmentation criteria) in a joint, physical place and limited in time, focused on ideation/ development of new product concepts.
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Increasing nutritional value (bio-stimulated) of selected performant tomato varieties to be cultivated in areas with temperate climate
The major objectives are to look for, evaluate and to select processing tomato cultivars best adapted to RIS northern countries.
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