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EIT Food Ambassadors Programme: Influencer marketing for EIT Food

EIT Food Ambassadors Programme: Influencer marketing for EIT Food

FoodAmbassadors is a project that aims to engage food and health Influencers in order to co-create science-based content for their community.

Launching a new sustainable product doesn’t necessarily create new consumer eating habits. So, how do we encourage uptake of new products, technologies, or ideas? In an era where celebrities and social media play an increasingly important role, consumers tend to trust and listen to people they admire rather than traditional impersonal institutions. EIT Food Ambassadors are informed social media Influencers who are sharing insights into the future of food amongst their community. Ultimately this is increasing consumer trust in the food chain by promoting healthier and sustainable diets, as well as encouraging discussion about food and innovation.

Upcoming events:

EatingtheGap – Future proof your kitchen
16 November 2020
Foodpairing

EatingtheGap Zürich- Upcycled Industry
10 December 2020
Rethink Resource

About FoodAmbassadors

In an era where celebrities and social media play an increasingly important role, consumers tend to trust and listen to people they admire rather than traditional institutions. Social media Influencers are recognised as trusted peers rather than as business owners by their followers.

As a consequence, many Influencers are aware of the responsibilities that come with the reach of their public platforms and the trust of their followers. The FoodAmbassadors are a selected group of social media Influencers that share EIT Food’s values and want to inform and educate their followers with science-based information.

The project aims to help the Influencers create valuable evidence-based content for their followers and educate the Influencers themselves about new developments in the food sector, to make the food system future proof.

At the #EatingTheGap events, social media Influencers have the opportunity to engage with actors from all sectors of the food chain, exchanging ideas and solutions to improve the sustainability of the food we produce and eat.

Ultimately, the project aims to increase consumer trust in the food chain by promoting healthier diets, as well as encouraging discussion about food and innovation, through the vast reach of the Influencers involved.

#Eating the Gap

The #EatingTheGap event series brings together stakeholders and Influencers from all parts of the food chain in Europe. This includes chefs, innovators, and social media Influencers.

The events aim to address gaps in the current food system, in order to make it more sustainable, and to further engage consumers in the topics of food technology, sustainability and healthy diets.

Thanks to the spread of expertise and nationalities, the Influencers be empowered to hold a role of ‘educators’ to can pass on science-based messages to diverse audiences that might not be reached through the traditional ways of communication.

Upcoming events:

EatingtheGap Event in Zürich - TBC
16 - 17 October 2020
Rethink Resource

EatingtheGap – Future proof your kitchen
16 November 2020
Foodpairing

Past Events

Here you can find articles and pictures from past events.

About the Food Ambassadors Programme and the Eating the Gap event series: 
EIT Food Ambassadors inspire sustainable and healthier food choices

Food & Health Influencer Forum
19 November 2019, London, UK
Food Ambassadors event discusses food systems of the future

Eating the Gap I
2-3 December 2018, Ghent, Belgium
Eating the Gap I

Eating the Gap II
24 June 2019, Brussels, Belgium
Engaging Food Influencers to Bring Change

Project Partners

EUFIC DÖHLER FOODPAIRING University of Reading Rethink Resource

Contact us

Davide Carrino
Institution EUFIC

Partners

The following partners are involved in the project

EUFIC
DOEHLER
FOODPAIRING
University of Reading
RETHINK RESOURCE

Project Lead

Davide Carrino
Institution

Eufic

Contact details

davide.carrino@eufic.org

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