We are supporting the development of a personalised approach to nutritional products and dietary guidance to create behavioural change towards more healthy and tailored diets.
Increasing access to healthier diets
Targeted nutrition is a personalised approach to nutritional products and dietary guidance to create behavioural change towards more healthy and tailored diets as well as optimised for the individual. The work we are doing on targeted nutrition is increasing our understanding of the relative risk of malnutrition, obesity and non-communicable diseases for different groups of people. This is helping to ensure that nutritional products, services and information are designed and targeted at the groups of people they will provide the most impact for. EIT Food actively supports entrepreneurs and projects which aim to accelerate innovation around targeted nutrition, helping more people have access to healthier diets.
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Top 5 food tech innovations in targeted nutrition
With consumers demanding more from the food system to support their health and wellbeing, innovation in targeted nutrition is continuing to grow and evolve. Here we have spotlighted 5 promising food tech innovations in Europe.
Related startups in our network
Getting personal with nutrition
What is the next big thing in health? Join Emma Ek from the startup BeYou and Thomas Hayes from Lux Research as they discuss the future of targeted nutrition and whether technology is simplifying – or overcomplicating - the proven methods of staying healthy.