
‘SEE & EAT’: Communicating the benefits of visual familiarity as a strategy for introducing healthy foods into children’s diets
Healthy eating in childhood tracks into adulthood, so promoting dietary variety should begin early.
2019
2020
Children’s food preferences depend on food familiarity and liking, and research shows that visually familiarizing children with foods before they taste them (e.g. by looking at picture books) increases their willingness to taste, liking and intake of targeted foods. Year 1 activity will provide downloadable resources to support parents in familiarizing preschoolers with vegetables (e.g. interactive e-books, parent guidance) via the Food Unfolded portal. In Year 2, we will widen the dissemination of these resources by:
- translating 'See & Eat’ e-books into further languages & involving new partners in disseminating guidance in additional countries;
- creating new versions of the supporting app to broaden access to families in additional countries ;
- involving education and health professionals in public engagement activities such as workshops and training sessions on how to use See & Eat resources; and
- exploring opportunities to disseminate books or other products through food retailers, such as alongside point of sale of healthy foods.
more
Project lead
Related Projects
project
Hear from a selection of EIT Food West Delivery and Strategic Partners as to why you should become the next EIT Food Partner and what exciting opportunities you will be offered from the community!
project
Impact Funding Framework (IFF)
Bump by Mimica is a tactile time/temperature-sensitive label for food packs, that effectively extends the life of fresh food and reduces food waste. This project will bring Bump Tag to high-value and high carbon footprint fresh proteins,…

INSTORELAB
2024 > 2025
project
Impact Funding Framework (IFF)
INSTORELAB is a project aimed at developing a tool and methodology that provides valid data on consumers' in-store behavior from real physical stores.