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Towards a smarter shopping list

The aim of the project will be to develop an interactive platform for families with children from different countries where they will have the opportunity to receive information and advice about how to improve their food habits and choices .


The platform will also give users the ability to interact with the online-content, receive expert-based recommendations and access educational resources about food and nutrition in order it enhance their food literacy.  The present platform will also be of interest for stakeholders from the food sector (i.e. food retailers), as it will offer tools to gain relevant insights into consumer behaviour and preferences. The platform will allow data collection and analysis for the development of predictive models that facilitate decision making, encourage healthy life-styles, quantify consumer trust, and help to focus education campaigns  towards healthy food choices.


Project lead

Esantacruz 1
Elena Santa Cruz

Consumer Researcher at Sensory & Consumer lab at AZTI

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