The platform will also give users the ability to interact with the online-content, receive expert-based recommendations and access educational resources about food and nutrition in order it enhance their food literacy. The present platform will also be of interest for stakeholders from the food sector (i.e. food retailers), as it will offer tools to gain relevant insights into consumer behaviour and preferences. The platform will allow data collection and analysis for the development of predictive models that facilitate decision making, encourage healthy life-styles, quantify consumer trust, and help to focus education campaigns towards healthy food choices.
Towards a smarter shopping list
The aim of the project will be to develop an interactive platform for families with children from different countries where they will have the opportunity to receive information and advice about how to improve their food habits and choices .
Related projects
EIT Food Journalism Awards
With the aim of disseminating good habits and healthy initiatives to society, generate collaborative relationships with the media and value the objectives for which EIT was created, EIT Food organises a Journalism Award in Agrifood Innovation and Sustainability at national level.
Consumer attitudes towards healthier processed meat products
This project tests the acceptability of novel healthy processed meat products incorporating plant-based ingredients among European consumers.
UN Food Systems Summit 2021
We are partnering with the UN Food Systems Summit 2021 to build a global food system that benefits all. Explore how EIT Food is supporting the UNFSS.
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