The platform will also give users the ability to interact with the online-content, receive expert-based recommendations and access educational resources about food and nutrition in order it enhance their food literacy. The present platform will also be of interest for stakeholders from the food sector (i.e. food retailers), as it will offer tools to gain relevant insights into consumer behaviour and preferences. The platform will allow data collection and analysis for the development of predictive models that facilitate decision making, encourage healthy life-styles, quantify consumer trust, and help to focus education campaigns towards healthy food choices.
Towards a smarter shopping list
The aim of the project will be to develop an interactive platform for families with children from different countries where they will have the opportunity to receive information and advice about how to improve their food habits and choices .
The Smart Tags communication project is set to increase consumer trust towards food products by sharing information about the food product value chain during the whole life-cycle of the product, enabling novel service concepts and interactivity between consumers and the food industry.
The EIT FoodScienceClass aims to bring students closer to food systems by helping them understand the role of food production and technology in food safety and security.
We are partnering with the UN Food Systems Summit 2021 to build a global food system that benefits all. Explore how EIT Food is supporting the UN FSS.
Read our 2020 Activity Report to learn more about EIT Food activities run in Southern Europe.
In the past 40 years, childhood obesity has become one of our most serious public health challenges, and a recognised problem in every country in the world.