The platform will also give users the ability to interact with the online-content, receive expert-based recommendations and access educational resources about food and nutrition in order it enhance their food literacy. The present platform will also be of interest for stakeholders from the food sector (i.e. food retailers), as it will offer tools to gain relevant insights into consumer behaviour and preferences. The platform will allow data collection and analysis for the development of predictive models that facilitate decision making, encourage healthy life-styles, quantify consumer trust, and help to focus education campaigns towards healthy food choices.
Towards a smarter shopping list
The aim of the project will be to develop an interactive platform for families with children from different countries where they will have the opportunity to receive information and advice about how to improve their food habits and choices .
Related projects
EIT Food Journalism Awards
With the aim of disseminating good habits and healthy initiatives to society, generate collaborative relationships with the media and value the objectives for which EIT was created, EIT Food organises a Journalism Award in Agrifood Innovation and Sustainability at national level.
EIT Food Ambassadors Programme: Influencer marketing for EIT Food
FoodAmbassadors is a project that aims to engage food and health Influencers in order to co-create science-based content for their community.
Games of Food
Games of Food is increasing public awareness around balanced nutrition and a healthy lifestyle through the use of Escape games.
Related articles
Consumer BehaviourEIT Food South reveals 2020 Activity Report
Read our 2020 Activity Report to learn more about EIT Food activities run in Southern Europe.
Consumer BehaviourHow can we all fight childhood obesity?
In the past 40 years, childhood obesity has become one of our most serious public health challenges, and a recognised problem in every country in the world.