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FRIENDS Reduce Food Waste

This project will implement dynamic pricing technology to reduce food waste by up to 40%, ensure a smoother supply chain of perishable goods and bring fairer prices to customers


As part of the EIT’s Crisis Response Initiative, this activity directly contributes to the European Union’s response to the COVID-19 pandemic.

FRIENDS Reduce Food Waste will develop an end-to-end pricing solution that is expected to reduce food waste by more than 40%. The solution will be introduced in a German supermarket chain:

  • Improving the safety of store operations and limiting staff and customer exposure to COVID
  • Improving the resilience of the food system by increasing real-time stock level insights
  • Significantly reducing the carbon footprint of food, by preventing food waste
  • Passing savings on to (low-income) families and SME-customers
  • Making food waste prevention visible and actionable to out-of-home entrepreneurs and consumers


Project lead

David Kat 1
David Kat

Vice President of Business Development, Wasteless

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