FoodUnfolded® aims to increase trust in food and catalyse a movement of people interested in creating the future of food together.
People don’t always trust new, unfamiliar food technologies and innovations. They feel far-removed from where their food comes from, they might have concerns over safety or be confused about the reported benefits. We can increase trust by improving understanding and by providing a personal, unbiased approach - using real people to discuss the benefits and safety aspects of food.
FoodUnfolded® is a digital platform and a community which is reconnecting people with their food. We are increasing the perceived value of food by sharing informative and science-based knowledge. A big part of this involves encouraging dialogue and creating interest in the future of food.
Project lead
Related Projects
