The EIT Food website is not compatible with Internet Explorer. Please visit our website with another browser, like Google Chrome, Firefox and Safari, for the best possible experience.
Building a business model to enhance consumer trust and influence decision making using a sustainability transparency labelling system

Building a business model to enhance consumer trust and influence decision making using a sustainability transparency labelling system

The proposal is centred on an EIT-Food Communications platform on sustainability and transparency, a communication system co-created with  consumers with a central focus on increasing consumer trust in the food chain that helps consumers make better food choices that are  sustainable and at the same time demonstrating industry’s commitment for better transparent communication. We are proposing that a labelling system such as the front-of-pack nutrition wheel  could offer an opportunity for the transparency information relating to sustainability indicators to be displayed on food packaging to aid communication with the consumer.

Partners

The following partners are involved in the project

Queen’s University of Belfast
University of Hohenheim
VTT, Technical Research Centre of Finland
Danone Research
University of Reading
Sodexo
Aarhus University

Project Lead

Moira Dean
Institution

Queen's University Belfast

Contact details

moira.dean@qub.ac.uk

Related projects

Healthier Tuber Snacks with Infused Nutrients

Healthier Tuber Snacks with Infused Nutrients

The intention is to innovate in the area of “savory snacks” by expanding the types of vegetable crisps. Roots and tubers will be used as base material...

Sugar- Out, Prote- In: Application of microencapsulated sweet proteins as sugar substitutes

Sugar- Out, Prote- In: Application of microencapsulated sweet proteins as sugar substitutes

Sugar reduction is a major focus of the food and beverage industry. Innovative sugar substitutes are urgently needed. Sweet proteins originating from exotic fruit offer an exciting solution, but their...

Constituent sensing of small grains

Constituent sensing of small grains

Additionally, food safety requires the full traceability of crop constituents in the complete food value chain. This includes correct and seamless documentation of all production steps. One missing piece is...

Related articles

Leuven is European Capital of Innovation 2020 Digitalisation

Leuven is European Capital of Innovation 2020

25 September 2020

EIT Food, A Knowledge and Innovation Community funded by the European Union, congratulates the city of Leuven, Leuven 2030 and Leuven MindGate on winning the award for European Capital of Innovation 2020.

What is the role of the Farm to Fork Strategy in achieving zero emissions? Food Loss & Waste

What is the role of the Farm to Fork Strategy in achieving zero emissions?

21 September 2020

As part of the European Green Deal, the Farm to Fork Strategy sets out a vision to change the way Europeans value food sustainability and to position Europe as....