The proposal is centred on an EIT-Food Communications platform on sustainability and transparency, a communication system co-created with consumers with a central focus on increasing consumer trust in the food chain that helps consumers make better food choices that are sustainable and at the same time demonstrating industry’s commitment for better transparent communication. We are proposing that a labelling system such as the front-of-pack nutrition wheel could offer an opportunity for the transparency information relating to sustainability indicators to be displayed on food packaging to aid communication with the consumer.
Building a business model to enhance consumer trust and influence decision making using a sustainability transparency labelling system
The Cross-KIC project around the circular economy gives an operational portfolio overview of the EIT community efforts in the Circular Economy Framework. The project also aims to strengthen relationships with civil society and institutional partners engaged in the transition towards a circular economy.
Co-creating initiatives to increase consumer trust in food
Monitoring complex food products to increase trust in food
Test Farms 2021 – newest innovations in agriculture tested with farmers in Eastern and Southern Europe
Test Farms programme links agricultural startups with farmers and testing-land.
John Deere Precision Ag technologies enable farmers to lower their environmental footprint with the latest Precision Farming DLC (Down Loadable Content) running on GIANTS’ Farming Simulator.