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University of Reading
University of Reading

Profile

Reading is among one of the UK’s top universities with a world-class reputation for the quality of teaching, research and links to business. Expertise extends across the whole food value chain from crop/livestock production and agri-environmental systems, to food processing and animal and human nutrition, including the impact of diet on health. Expertise also covers social sciences, including the psychology of consumer behaviour, and business research and training. 

Competences & Capabilities

The University of Reading has an international reputation for integrative, interdisciplinary research across the whole food chain; to understand how interventions can be optimised to sustain and improve the provision of safe, nutritious food whilst minimising the impact on the environment. The Institute for Food, Nutrition and Health brings together expertise across the University to support multi-disciplinary collaboration.

University of Reading

University of Reading, Whiteknights, Reading RG6 6UR, United Kingdom

https://www.reading.ac.uk

Contact

Kate Green, KIC Partnerships Manager k.m.green@reading.ac.uk
075 83 02 88 14

Partner in the following EIT Food projects

University of Reading
Education

Food System Master of Science Programme

Develop in-depth knowledge about food systems through studying consecutively at three distinct European academic institutions and use your knowledge to drive the future transformation of the food system.

University of Reading
Education

Food and Nutrition: The Truth Behind Food Headlines

Rebuild your trust in nutrition science and look beyond the media headlines

University of Reading
Innovation

SuReBar: Integrating innovative sugar and fibre technologies to produce clean label sugar reduced products, demonstrated through cereal bars

Sugar reduction in foods remains challenging; it is not only the sweetness of sugar but also the physical properties and cost that have to be matched. 

University of Reading
Education

From Waste to Value: How to Tackle Food Waste

Discover the causes and impact of food waste, and learn how you can tackle it on a personal, community, and national level.

University of Reading
Education

EFSET - European Food Systems Education and Training

The European Food Systems Education and Training (EFSET) programme addresses the increasingly challenging array of food-related problems, such as food waste or malnutrition. 

University of Reading
Education

Nutrition: Health and Sustainability

Explore the relationship between nutrition, health and sustainability and understand how healthy eating can prevent disease.

University of Reading
Innovation

HarnessINg Seaweed to Produce Iodine-forRtifiEd organic milk (INSPIRE organic milk)

Iodine (I) deficiency is the greatest single cause of preventable brain damage, resulting in impaired intellectual ability and reduced school/work performance globally. 

University of Reading
Public Engagement

Increasing consumer trust and support for the food supply chain and for food companies

This consumer-focused project will work with consumers, food companies and other stakeholders (industry bodies, non-governmental organisations, regulatory authorities and policy makers, media).

University of Reading
Education

Understanding Food Labels

Learn how to interpret food labels so you can make informed food choices and buy food that supports your health and wellbeing.

University of Reading
Public Engagement

Consumer attitudes towards healthier processed meat products

This project tests the acceptability of novel healthy processed meat products incorporating plant-based ingredients among European consumers. 

University of Reading
Education

Innovation in Arable Farming: Technologies for Sustainable Farming Systems

Consider ways arable farmers in the EU can use agri-tech to benefit business

University of Reading
Innovation

“LINKDAPA”: Linking multi-source data for adoption of precision agriculture

Farmers increasingly generate 'big' data about their fields. 

University of Reading
Public Engagement

‘SEE & EAT’: Communicating the benefits of visual familiarity as a strategy for introducing healthy foods into children’s diets 2020

Healthy eating in childhood tracks into adulthood, so promoting dietary variety should begin early. 

University of Reading
Education

Professional Development Framework

EIT Food's Professional Development Framework aims to provide a key resource for the food sector by creating an integrated approach to develop a skilled, innovative workforce. 

University of Reading
Public Engagement

The EIT Food School Network: Integrating solutions to improve eating habits and reduce food wastage 2020

The “EIT Food School Network” third year activities are focused on the organisation of four stakeholder workshops (school staff, key organisations involved in regulating schools, academics and policy makers). Due to the current circumstances, these may be virtual. The aim of these workshops is to communicate results of the past two years of research conducted as part of the EIT Food School Network project and involve stakeholders in co-creation of activities and ideas going forward.

University of Reading
Innovation

Smart Tags for Improving Consumer Interaction in Food Value Chain

The Smart Tags communication project is set to increase consumer trust towards food products by sharing information about the food product value chain during the whole life-cycle of the product, enabling novel service concepts and interactivity between consumers and the food industry. 

University of Reading
Education

Understanding Food Supply Chains in a Time of Crisis

Learn how agri-food supply chains deal with crises and get practical advice on how you can minimise disruption during COVID-19.

University of Reading
Education

Superfoods: Myths and Truths

What is a 'superfood'? What foods are 'superfoods'? What effect do they have on the body and society?

University of Reading
Innovation

NMR-based MetabolomIcs foR orgAniC miLk authEntication (NMR-MIRACLE)

This project will develop an analytical service to authenticate organic milk and enhance transparency throughout the dairy supply chain. This responds to an increasing consumer demand for strong commitment of the food industry to robust authentication of organic food across the EU.

University of Reading
Education

Trust in Our Food: Understanding Food Supply System

How much do you trust your food? Learn about food supply systems, safety, sustainability and nutrition and quality.

University of Reading
Innovation

Dairy products with reduced saturated fatty acids

Saturated fat intake in most EU states still exceed the guidelines for reducing cardiovascular disease risk.

University of Reading
Public Engagement

Cook Clever: a gamified solution to tackle household food waste habits

Households contribute to 53% of total food waste produced. 

University of Reading
Innovation

Impact on sustainability, shelf life and nutritional value by vertically farmed leafy greens via a new local supply chain

Access to fresh produce is and will continue to be an issue in the densely populated European cities. Due to the long and complex supply chain up to 40% of the products ends as waste and the nutrient value of the remaining ones is often degenerated at time of consumption. 

University of Reading
Public Engagement

Integrating Precision Farming in Computer Game

Precision agriculture has a high potential to improve farming practices leading to increased technical efficiency, better use of inputs, and therefore diminished environmental footprint. 

University of Reading
Education

How Food is Made? Understanding Food Processing Technologies

Have you ever wondered how your food is processed before it reaches your plate? Find out with this online course.

University of Reading
Education

Engaging with Controversies in the Food System

Become more confident in making informed decisions about the food you eat by exploring different food controversies.

University of Reading

O-Live: Smart targeting of personalised food advice

The food that consumers buy and eat is influenced by a complex interaction of cognitive, sensory, economic, and health factors that lead to gaps between their intentions and behaviour.

University of Reading
Public Engagement

EIT Food TrustTracker®

Research has shown that consumers do not understand or trust in the food industry. This is thought to be driven by the gap between what consumers want and what the food industry provides.

University of Reading
COVID-19

Smart-ET

Smart-ET will use COVID-19 data from farms to predict variations in dairy production and market feed costs, helping to reorganise dairy production and supply during pandemic events or similar market shocks.

University of Reading
Public Engagement

Developing a Digital Toolkit to Enhance the Communication of Scientific Health Claims

The aim of this project is to develop a ‘prosumerist’ digital toolkit– informed by research in linguistics, information design, nutritional science and behavioural economics—to gather information that will help manufacturers and marketers communicate more effectively about the health benefits of food and help consumers make more informed choices.

University of Reading
Innovation

CleanFruit - Standardisation of innovative pest control strategies to produce zero residue fruit for baby food and other fruit produce

Fruit crop protection is heavily dependent on chemical pesticides but consumers and fruit processors are increasingly interested in residue-free fruit. 

University of Reading
Public Engagement

EIT Food Ambassadors Programme: Influencer marketing for EIT Food

FoodAmbassadors is a project that aims to engage food and health Influencers in order to co-create science-based content for their community.

University of Reading
Education

Educating for Technology Take-off

New technologies and innovations offer significant opportunities to farm businesses to improve the efficiency and effectiveness of operations, enhance yields and outputs, as well as reducing environmental impacts.

University of Reading
Innovation

SureChoc: Sugar reduced chocolate and chocolate chip cookies to meet consumer sensory, naturalness and cost expectation

Sugar reduction in foods remains challenging; it is not only the sweetness of sugar but also physiochemical properties and cost that have to be matched.

University of Reading
Education

Explore How Farmers Produce Food Sustainably

Gain an understanding of sustainable food production and the challenges that farmers face to offer a sustainable food supply.

University of Reading
Innovation

Seaweed supplementation to mitigate methane (CH4) emissions by cattle (SeaCH4NGE)

SeaCH4NGE aims to reduce methane (CH4) emission from cattle and increase product quality.

University of Reading
Public Engagement

Games of Food

Games of Food is increasing public awareness around balanced nutrition and a healthy lifestyle through the use of Escape games.

University of Reading
Public Engagement

Don’t be a food waster

The social awareness campaign ‘Don’t be a food waster’ wants to make all audiences proud to say ‘I am not a food waster’ with the ultimate goal of reducing food waste at all levels in the food system.

University of Reading
Innovation

Our Nutritious Protein

Consumer desire for protein-rich foods and beverages is driving growth and innovation in protein ingredients.The population growth together with the changes in the food consumption patterns away from animal -derived proteins, further increases the demand for new plant -proteins.

University of Reading
Education

The Human Microbiome

A massive on line open course will be designed and deliver in year 2020 focusing on the human microbiome and its impact on human health. 

University of Reading
Innovation

Quality Information Services and Dietary Advice for Personalized Nutrition in Europe

To further develop and test a digital platform as a supporting basis for creating and delivering personalised nutrition (PN) services in Europe via a non-profit organisation with payable services/memberships to cover operational costs. Services are scientifically validated and designed for use by companies, healthcare services, researchers, and professionals wanting to provide consumers with improved personalised nutrition advice and services.

University of Reading
Education

Inspire

Inspire summer schools of EIT food will enable talanted individuals to become European food leaders. Use your entrepreneurial spirit to solve the challanges of our food system.

University of Reading
Innovation

Constituent sensing of small grains

Knowledge of the food constituents (e.g. protein, carbohydrates) is important for consumers as indicators of nutritional value as well as for the food producers concerning processing quality.

University of Reading
Innovation

ONCOFOOD: New food solutions for cancer patients

According to the World Health Organization, in 2016 there were around 7.1 million patients who were diagnosed with cancer or were undergoing treatment for cancer in Europe. Close to 70% of patients undergoing treatments experience side-effects that may have a large impact on the daily food intake.

University of Reading
Education

MICROBIOME-PUSH: Into the Microbiome Exploitation in Food Systems

In the Food Solutions "MICROBIOME-PUSH: Into Microbiome Exploitation in Food Systems" we will focus on the applications of microbiomes in different segments of the food chain. 

University of Reading
Innovation

SuReBiC: Sugar reduced biscuits and cakes that meet consumer sensory, naturalness and cost expectations

Reducing sugar consumption is essential for health but a huge challenge for the food industry.

University of Reading
Innovation

Health SnaP

The purpose of this activity is to support healthy eating by developing a new food manufacturing technology and B2C business concept for at-site customised production of healthy snacks.

University of Reading
Education

WeValueFood 2020

WeValueFood (2-year project) has educated, engaged and advanced the young Europeans’ knowledge of and appreciation of food, thereby empowering the next generations to make the best choices about the food that they eat.

University of Reading
Education

Focus on Farmers

Agricultural technologies and innovations offer significant opportunities to improve the efficiency and effectiveness of farm businesses, through optimised yields, reduced environmental impact and increased profitability.

University of Reading
Innovation

EIT Food Digital Marketplace for Side Streams

A substantial part of the food industries' produce ends up to now as waste. 

University of Reading
Education

Circular Food Generator Track

Food Generator Track is a competition which challenges Master or PhD students of 3 Universities to develop new, innovative solutions for and from food losses of production facilities and retail activities.

University of Reading

Advancing careers in the food system

EIT Food’s Professional Development Framework aims to provide a key resource for the food sector by creating an integrated approach to develop a skilled, innovative workforce.

University of Reading
Entrepreneurship

EIT Food Accelerator Network

Partnering with the world-leading corporates & research institutions in the agrifood space