Ga verder naar de inhoud

Tackling the Grand Challenge of consumer trust in the food supply chain

Industry consumer trust initiatives undertaken through collaboration with the Grand Challenge project funded by EIT Food.

Wed, October 9, 2024
Online

About this event

Increasing consumer trust in food companies is at the forefront of the food industry’s priorities. Through partnering with food companies, corporations and organisations, and collecting consumer data, the Grand Challenge project has been working on a wide range of trust initiatives that can help to increase consumer trust in the food supply chain. These initiatives cover the themes of Animal welfare, Sustainability, Future foods, Innovative technologies and Healthier diets.

We invite you to join us for this conference to learn more about consumer trust initiatives facilitated by the project team at the University of Reading and consumer insights from the Grand Challenge project, funded by EIT Food co-funded by the EU.

The conference is online, on Wed 9 Nov 2022, 10:00 - 12:00 GMT/ 11:00 – 13:00 CET, and is free of charge.

Please register now - registration closes Tue 8 Nov, 18:00 GMT / 19:00 CET.

The conference chair is Professor Kevin Money from the Henley Business School. If you have any questions about this event, please contact Michelle Felton: m.a.felton@reading.ac.uk.

Agenda

  • Welcome and introduction
  • Overview of the Grand Challenge project activities

Trust Initiatives: Session 1

  • SRUC/Waitrose “Tracking animal emotional well-being on farms”
  • Farmforce “Farmforce: Food's first mile challenges, solved by software.”
  • Connecting Food “Tracking food journeys” (Provisional title)
  • McDonald's "Consumer Trust, Sustainability and Healthy Food Choices”

Trust Initiatives: Session 2

  • Mimica “Have expiry dates expired? Introducing the intelligent way to know it's fresh”
  • Little Hearts Preschool “Healthy-eating education for young families”
  • Walker's Shortbread “Towards label clarity and sustainable packaging”

General discussion

Final comments and close

more close

Registration

Register here

Our other events

event
We are happy to announce the upcoming Challenge Lab Re:Generator – Regenerative Practices for Better Food and Healthier Lives! NALED in...
event
Professional Conference Functional Food in Croatia has become a traditional annual gathering of professionals, scholars, industry and regulatory representatives whose...
event
Seedbed Alumni Webinar: Tips for Talking with Corporates In preperation for the EIT Food Next Bite conference in Rome Oct. 15-16th,...