Tackling the Grand Challenge of consumer trust in the food supply chain

Increasing consumer trust in food companies is at the forefront of the food industry’s priorities. Through partnering with food companies, corporations and organisations, and collecting consumer data, the Grand Challenge project has been working on a wide range of trust initiatives that can help to increase consumer trust in the food supply chain. These initiatives cover the themes of Animal welfare, Sustainability, Future foods, Innovative technologies and Healthier diets.

We invite you to join us for this conference to learn more about consumer trust initiatives facilitated by the project team at the University of Reading and consumer insights from the Grand Challenge project, funded by EIT Food co-funded by the EU.

The conference is online, on Wed 9 Nov 2022, 10:00 - 12:00 GMT/ 11:00 – 13:00 CET, and is free of charge.

Please register now - registration closes Tue 8 Nov, 18:00 GMT / 19:00 CET.

The conference chair is Professor Kevin Money from the Henley Business School. If you have any questions about this event, please contact Michelle Felton: m.a.felton@reading.ac.uk.

• Welcome and introduction

• Overview of the Grand Challenge project activities

Trust Initiatives: Session 1

• SRUC/Waitrose “Tracking animal emotional well-being on farms”
• Farmforce “Farmforce: Food's first mile challenges, solved by software.”
• Connecting Food “Tracking food journeys” (Provisional title)
• McDonald's "Consumer Trust, Sustainability and Healthy Food Choices”

Trust Initiatives: Session 2

• Mimica “Have expiry dates expired? Introducing the intelligent way to know it's fresh”
• Little Hearts Preschool “Healthy-eating education for young families”
• Walker's Shortbread “Towards label clarity and sustainable packaging”

General discussion

Final comments and close