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BeYou   health   coach   is   helping   consumers   in   the   pursuit of complete wellness through the creation of mobile apps and AI driven health & wellness solutions.

  • Personalised nutrition: over two million integrated recipes allowing personalised meal plans.
  • Coaching  &  food  literacy:  improving  consumers  habits,   empowering   them   to   make   informed   choices and providing health tips.
  • Gamification   &   user   engagement:   making   the   journey    towards    wellness    rewarding,    social    and   fun   through   smart   reward   algorithms   or   partnerships with discounts vouchers.

Competences & Capabilities

Main    areas    of    specialisation    and    technological    expertise are:

  • Design thinking and co-creation
  • Bridge between scientists and consumers
  • Mobile app development
  • Qualitative studies
  • Fitness exercises database
  • User testing
  • Digital Marketing
  • Data quality
  • New ways of shopping (online / offline)
  • Rewards & perks

Discover  our  3  mobile  apps  in  the  health  &  fitness  field: BeYou, Golden Steps and Nutrify market place.


Calle Rec Comtal 13, 1.1, 08003 Barcelona, Spain


Abir-Jean Mehawej
+34 674 884 223

Partner in the following EIT Food projects


SmartFoodLogging (SFL)

In the fight against chronic diet-related diseases it is the EU food and health system organization’s aim to improve consumers’ food literacy. Food education in a form of professional personalised advice is more trusted and accepted by consumers.


Health SnaP

The purpose of this activity is to support healthy eating by developing a new food manufacturing technology and B2C business concept for at-site customised production of healthy snacks.

Public Engagement

Citizen Science to build consumer trust in the food system

Increasing consumer trust in the food system inspiring citizens to become change agents as amateur scientists.



Project with the German Federal Ministry of Research and Education


Summer school on new product development for the food industry 2020

The training brings together 40 professionals from different backgrounds and countries, who will have an opportunity to gain knowledge of the tools, techniques, and methodologies used in the process of new product development in the food industry.