The EIT Food website is not compatible with Internet Explorer. Please visit our website with another browser, like Google Chrome, Firefox and Safari, for the best possible experience.
Citizen Science to build consumer trust in the food system
Citizen Science to build consumer trust in the food system

Citizen Science to build consumer trust in the food system

Increasing consumer trust in the food system inspiring citizens to become change agents as amateur scientists.

Food safety is one of several equally important factors for Europeans when buying food, and citizens have a high level of awareness of food safety topics. On the other hand, scientists are the most trusted sources on food risks. 

Food safety and food authenticity problems are impacting society and business: companies are losing credibility and money, and consumers are losing trust. 

Moreover, public participation for scientific research is very rarely used in food innovations and governance. 

Solutions

Citizen science is the involvement of the public in scientific experiments. It occurs when people generate science-based knowledge that contributes to understand and transform the system. It connects people and science, creating a new culture that humanizes science and turns to a more democratic research based on evidence provided by citizens, contributing, in this case, to build a safer, more transparent food system. 

The CITIZEN SCIENCE project aims to increase consumer trust in the food system inspiring citizens to become change agents as amateur scientist, in the transition towards an inclusive and trusted food system based on science. This activity will address concerns regarding food integrity which includes food authenticity and safety issues, that are relevant to build consumer trust.  

The project will develop gamification activities through challenges that address concerns regarding food integrity (including food authenticity and safety). This will allow people to participate and to be relevant actors in science, to contribute with data, and to work in a collaborative way with scientists to fight main challenges related to trust in the food system.  

.

Expected results

CITIZEN SCIENCE aims to develop an inspiring way to give citizens the opportunity to contribute to food research and knowledge production related to food safety and authenticity. 

The conclusions obtained from this pilot will improve food chain decision-making processes and R&D solutions. 

The project will generate knowledge and increase awareness and skills for a deeper understanding of the scientific work, encouraging society to move forward a better consumption and behaviour based on transparency and trust.  

It will enforce citizens´ confidence in the European food system through evidence-based science.

 

Why Citizen Science?

Citizen science is the involvement of the public in scientific experiments. It occurs when people generate science-based knowledge that contributes to understand and transform the system. It connects people and science, creating a new culture that humanizes science and turns to a more democratic research based on evidence provided by citizens, contributing, in this case, to build a safer, more transparent food system. 

The CITIZEN SCIENCE project aims to increase consumer trust in the food system inspiring citizens to become change agents as amateur scientist, in the transition towards an inclusive and trusted food system based on science. This activity will address concerns regarding food integrity which includes food authenticity and safety issues, that are relevant to build consumer trust.  

The project will develop gamification activities through challenges that address concerns regarding food integrity (including food authenticity and safety). This will allow people to participate and to be relevant actors in science, to contribute with data, and to work in a collaborative way with scientists to fight main challenges related to trust in the food system.  

Expected results

CITIZEN SCIENCE aims to develop an inspiring way to give citizens the opportunity to contribute to food research and knowledge production related to food safety and authenticity. 

The conclusions obtained from this pilot will improve food chain decision-making processes and R&D solutions. 

The project will generate knowledge and increase awareness and skills for a deeper understanding of the scientific work, encouraging society to move forward a better consumption and behaviour based on transparency and trust.  

It will enforce citizens´ confidence in the European food system through evidence-based science.

Team

Kepa Escuredo Project Manager
AZTI

Partners

The following partners are involved in the project

Queen’s University of Belfast
BeYou
Aarhus University
AZTI

Project Lead

Kepa Escuredo
Institution

AZTI

Contact details

kescuredo@azti.es

Related projects

EATrends & food fashion week

EATrends & food fashion week

EATrends and food fashion week is raising awareness of the key trends that are shaping food innovation today, and empowering people to influence the way they eat.

Social Media Campaign - Zero Plastic Hero

Social Media Campaign - Zero Plastic Hero

The Zero Plastic Hero campaign was organised on Facebook over the course of a month to inform and inspire consumers about plastic waste. We shared tips on reducing plastic waste, introduced consumers to sustainable products and collaborated with ambassadors that are experts on the topic.

The V-PLACE – Enabling consumer choice in Vegan or Vegetarian Food Products

The V-PLACE – Enabling consumer choice in Vegan or Vegetarian Food Products

The demand for vegan and vegetarian food products including alternatives to meat, milk, or eggs, has expanded considerably during recent years in Europe.

Related articles

More Precision Ag for Farming Simulator 22 News

More Precision Ag for Farming Simulator 22

22 July 2021

John Deere Precision Ag technologies enable farmers to lower their environmental footprint with the latest Precision Farming DLC (Down Loadable Content) running on GIANTS’ Farming Simulator.  

EIT Food launches its Journalism Awards 2021 in Spain, Italy and Portugal News

EIT Food launches its Journalism Awards 2021 in Spain, Italy and Portugal

23 June 2021

EIT Food  announces once again its Journalism Awards, aiming to encourage the work of journalists who bring awareness to the topic of innovation and sustainability in....