Straight2Market

S2M is a unique opportunity for startups, entrepreneurs, retailers, and students to collaborate and drive innovation in the food sector.

Designed to accelerate the development, validation, and commercialization of cutting-edge food technologies and products, S2M bridges the gap between emerging innovators and established retailers, ensuring that groundbreaking solutions reach consumers faster.​

Whether you’re a startup refining your product, an entrepreneur validating an MVP, a retailer seeking innovative solutions, or a student looking to gain retail industry knowledge, S2M provides the tools, resources, and network to drive meaningful impact in the food ecosystem.

Through Proof of Concept (PoC) projects, consumer product testing, and targeted training, S2M empowers participants to refine their offerings with real-world feedback.

• Startups and entrepreneurs gain financial support—up to €30,000—to enhance their products.
• Retailers benefit from cost-effective access to pioneering food innovations and €15,000 per collaboration with startup.
• Students also receive hands-on training and networking opportunities to develop key skills for the retail industry.

STARTUPS & ENTREPRENEURS

1. Product Testing and Commercialization
   1. Product Testing with Consumers: Validate your product with real consumers to refine it before launch.​
   2. Commercialization with Retailers: Boost your startup with €30,000 to refine products or Proof of Concept (PoC).
   3. MVP Validation: Test your Minimum Viable Product (MVP) with consumers and receive €30,000 to refine it.​

STUDENTS

1. Skills Development: Learn how to be retail-ready through tailored workshops.​
2. Networking opportunities
3. Future possibility of joining EIT Food entrepreneurship programmes