Straight2Market
Testing with Consumers, Launching with Retailers: Bringing Innovation to Market.
Welcome to RIS Straight to Market (S2M)
The programme is an exciting opportunity for both startups and retailers to collaborate and drive innovation in the food sector. Designed to support the development and commercialization of new and improved healthy and sustainable food products, this program bridges the gap between cutting-edge startups and established retailers, helping to bring innovation straight to consumers.
Through Proof of Concept (PoC) projects and consumer co-creation workshops, S2M empowers participants to test, refine, and launch their products with real-world feedback and market validation. Whether you're a startup looking to bring your product to market or a retailer searching for innovative solutions, S2M offers the support and resources needed to succeed.
Express your interest to join the programme
Provide some information about your company and we'll contact you!
What we offer?
FOR STARTUPS
- Take your innovative food products to the next level by testing them with real consumers and collaborating with leading retailers.
- Access funding, consumer insights, and a strong network to help you refine and launch your products.
FOR RETAILERS
- Partner with agile startups to test innovative solutions that address industry-specific challenges such as sustainability and operational efficiency.
- Reduce risks, access funding, and gain early access to cutting-edge products that can enhance your business.
Benefits
- Direct access to end consumers and major retailers.
- Real validation of products, technologies, and services.
- Commercialization potential with leading retail brands.
- Networking with other entrepreneurs and industry experts.
Project lead
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LILAS4SOILS
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