The RIS Straight to Market (S2M) programme offers innovators a unique opportunity to take their food products from concept to market. Participants will have the chance to validate their product ideas, refine their offerings, and prepare for a successful launch. Through a structured process, they will receive valuable support in the form of direct consumer feedback, allowing them to tailor their products to real-world preferences and needs. Additionally, the programme fosters collaboration with leading retailers, providing participants with insights and connections that can help them navigate food industry.
2 opportunities, you can join both!
1. Do you have an innovative product ready to test with consumers?
If your startup is ready to put your product in front of real consumers, this is your chance. Validate, refine, and optimize your offering based on direct feedback from your target audience.
2. Eager to validate your technology or service with a retailer?
Showcase your technology or service to renowned retailers. Selected projects will have the change to run a PoC (Proof of Concept) and, if successful, commercialize directly with them.
Bonus Opportunity
Startups applying to validate their product with consumers can also be selected by a retailer for a PoC and future commercialization. A double opportunity to maximize your growth potential! You can apply to both!
Project lead
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