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2023 edition (ongoing)

The second edition of the RIS Straight2Market will run in Southern RIS countries, starting in May 2023 and ending in December 2023

For the 2023 edition of the RIS S2M programme 2 open calls have been launched: one for retailers and one for startups.

Open call for retailers available

EIT Food is looking for retailers to participate in EIT Food “RIS Straight to Market (RIS S2M)” programme.

The aim of the call for retailers is to select organizations that will participate in the programme for 3 years, starting in 2023 and ending in 2025. Yearly evaluation of results delivered by retailers will be made in order to access participation. Failure to comply with programme obligations or poorly performance will lead to the cease of activities and the selection of new retailers.

Startups, scaleups and SMEs will be selected yearly through an open and transparent process. After a pre-selection by EIT Food, retailers will be presented a pool of these organizations to select and work with. They will work with a maximum of 4 startups per year.

Retailers can apply jointly with startups, so as long as each organization delivers the respective required documentation for approval. Joint applications will be evaluated but do not guarantee the selection of participants. Retailers will be given a pool of startups, in which a pre-appointed startup may be included, nevertheless reserving the right to select other organizations to work with.

A consortium established by one retailer and one start-up will be named “Project”. In a Project, both organizations commit to work together, and side by side in the design and implementation of the corresponding activities of the programme.

Each Project is expected to have consumer engagement activities.

The goal of the programme is to address EU policy priorities through R&I, and increasing the number of consumers using products developed with the support of EIT Food to personalize or change diet in line with relevant Food-Based Dietary Guidelines for Europe, by bringing to mainstream markets and supermarkets food products that are new or highly improved at a nutritional/sustainable level, in alignment with EIT Food’s Impact Framework regarding new food products.