Retailers
​Transforming consumer needs into products and technologies for retailers​
2022
2025
Benefits for Retailers
SUSTAINABILITY & FOOD WASTE
- Mitigating Food Waste – Leverage technologies and business models to optimize inventory management and reduce food waste.
- Achieving Sustainability Goals – Implement innovative solutions aligned with regulatory requirements and corporate sustainability strategies.
- Exclusive Access to Innovation – Discover and test cutting-edge products and technologies tailored to consumer needs.
- Unlocking the Full Potential of AI – Explore AI-driven tools and advanced analytics to enhance efficiency and personalization.
- Real-World Data Validation – Gain key insights from consumer testing before introducing products to the market.
- Scalability & Adaptability – Fine-tune and optimize the integration of new products and technologies based on real-world feedback.
BUSINESS GROWTH & COMPETITIVE ADVANTAGE
- Cost & Margin Optimization – Lower operational and development costs while managing shrinking profit margins.
- Reduced Innovation Risks – Validate products and technologies before launch, minimizing commercial and operational risks.
- Direct Connection with Startups – Access a pipeline of disruptive startups without the need for internal scouting.
- Brand Visibility & Leadership – Strengthen your reputation as an innovation and sustainability leader.
- Competitive Differentiation – Offer customers exclusive, first-to-market products and solutions.
- Access to Open Innovation with No Administrative Burden – Engage in a dynamic innovation ecosystem without bureaucratic hurdles.
- Get Funded – Receive up to €15,000 per collaboration with startups to implement Proof of Concept projects and test innovations in-store.
Participation Process
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MAY
SUBMIT YOUR APPLICATION
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JUNE
STARTUP SELECTION
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JULY onwards
PoC & PRODUCT TESTING
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2026
MARKET INNOVATIONS
Call Guidelines 2025
You can check the published call guidelines for 2025 cohort: Retailers Call Guidelines 2025
more
Project lead
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