The EIT Food website is not compatible with Internet Explorer. Please visit our website with another browser, like Google Chrome, Firefox and Safari, for the best possible experience.
PERSONALIZED and connected FOOD service providers (PERSFO)
PERSONALIZED and connected FOOD service providers (PERSFO)

PERSONALIZED and connected FOOD service providers (PERSFO)

European consumers are ever more aware that eating healthy is important (IRI, 2017), meanwhile obesity is still increasingly prevalent in almost all countries. 

The worldwide prevalence of obesity has tripled between 1975-2016 (WHO). We conclude that awareness and intentions do not always lead to corresponding behaviour. More consumers need to adopt a healthy eating pattern. This project aims to bring the outcomes of recent Personalized Nutrition Sciences towards the consumers.

Our unique multidisciplinary approach encompasses:

  • Reaching the consumer by Connecting Food Service Providers end-to-end to the consumer: Sodexo’s potential to influence the eating habits of 75 million people daily & Alberts’ personalized robotics food solutions.
  • A transparent recommendation system that provides access to personalized food advice and diagnostic tools.

As such we want to lower the barriers of adopting a healthy eating pattern, and bridge the existing gap between intentions and actual behaviour. Via an intervention study in the field, we will test acceptance and engagement of consumers. This will lead to insights on personalized nutrition advice in practice, and how connected food service providers can facilitate. The platform will be modular to opt-in different stakeholders to enable gradual growth. We will focus on business model creation and growth and will position Europe at the forefront of connected personalized food advice and offerings for consumers at work.

Partners

The following partners are involved in the project

Alberts
Sodexo
KU LEUVEN
shiftN
Quadram Institute

Project Lead

Paul Finglas
Institution

Quadram

Contact details

paul.finglas@quadram.ac.uk

Related projects

VALOCAKE, Valorization of rapeseed press cake as multi-functional food ingredients and tasty food

VALOCAKE, Valorization of rapeseed press cake as multi-functional food ingredients and tasty food

It is a global challenge to ensure sufficient food to feed future generations while utilizing natural resources in a sustainable manner. 

Smart Tags for Improving Consumer Interaction in Food Value Chain

Smart Tags for Improving Consumer Interaction in Food Value Chain

The Smart Tags communication project is set to increase consumer trust towards food products by sharing information about the food product value chain during the whole life-cycle of the product, enabling novel service concepts and interactivity between consumers and the food industry. 

FOOD4SENIOR High nutritional and sensory quality Food innovations for the promotion of Senior Health

FOOD4SENIOR High nutritional and sensory quality Food innovations for the promotion of Senior Health

Over 65 years citizens represent the single fastest growing demographic group in Europe (30% of people will be over 65 in 2030), a challenge for the food industry as healthy ageing is affected by daily diet choice: we want to live longer and with a better quality of life. 

Related articles

Ein Blick hinter die Kulissen: f3 im Gespräch mit EIT Food Entrepreneurship

Ein Blick hinter die Kulissen: f3 im Gespräch mit EIT Food

21 January 2021

Das Logo von EIT Food begegnet Agrifood-Start-ups derzeit an vielen Stellen. Doch wie genau arbeitet dieses „Pan-europäische Netzwerk“ eigentlich? Wie können Gründerteams....

How can we all fight childhood obesity? Consumer Behaviour

How can we all fight childhood obesity?

27 October 2020

In the past 40 years, childhood obesity has become one of our most serious public health challenges, and a recognised problem in every country in the world.