Unlike typical sensory panels and consumer surveys, they will not involve testing of sample products but creation of innovative, non-yet-existing combinations of product features and benefits. The Lab methodology is developed jointly by industrial and academic experts, and activities are pre-competitive in nature, i.e. multiple companies could be inspired by insights into consumer preferences. In 2019, the Labs will be organized in Poland, Lithuania, Portugal and Spain, engaging older consumers (aged 60+). The activity contributes to the implementation of EIT Food RIS Strategy, Action Line 2 by strengthening the innovative ecosystems of targeted EIT RIS countries.
RIS Consumer Engagement Labs
RIS Consumer Engagement Labs are pre-competitive co-creation sessions carried out by a similar group of consumers (selected based on specific segmentation criteria) in a joint, physical place and limited in time, focused on ideation/ development of new product concepts.
There is a need to highlight at the national and international level current challenges in this sector by providing support to SMEs through knowledge transfer in e.g. improvement of...
This includes Innovation Scouting (the identification and support of early-stage entrepreneurial talents), RIS Innovation Grants (awarded in an open competition to entrepreneurs from 15 targeted EIT RIS countries) and...
30 students from many study backgrounds and many countries will come together to use their scientific expertise to come up with new concepts and products that will lead to sustainable utilisation...
EIT Food RIS Consumer Engagement Lab was organised in Lithuania on the 14th and 28th of October in a form of a 2-day workshop.