The EIT Food website is not compatible with Internet Explorer. Please visit our website with another browser, like Google Chrome, Firefox and Safari, for the best possible experience.
Focus on Farmers

Focus on Farmers

Agricultural technologies and innovations offer significant opportunities to improve the efficiency and effectiveness of farm businesses, through optimised yields, reduced environmental impact and increased profitability.

However, farmer adoption of these technologies is often limited and therefore the benefits are not realised. This project builds on the 2018 EIT Food Educating for Technology Take-off (ETTO) project. The 2019 project will include the unique recruitment of farmer champions and technology ambassadors (including stakeholders giving consultancy to farmers) who will be trained in relevant aspects of technology and then they will become the trainer. Alongside world-leading industry and academic institutes, the farmer champions and technology ambassadors will develop engagement activities where they will be responsible for encouraging the wider farming community in the UK/Ireland, Germany and Italy.

Partners

The following partners are involved in the project

ABP
AIA
JOHN DEERE
QUEEN’S UNIVERSITY OF BELFAST
UNIVERSITY OF TORINO
UNIVERSITY OF READING
UNIVERSITY OF HOHENHEIM

Project team

Gillian Rose
Institution

University of Reading

Contact details

g.rose@reading.ac.uk

Related projects

From waste to worth: use of plant residues
Education

From waste to worth: use of plant residues

Programme description The students teams built up an extendible prototype of a database including (1) occurrence of plant waste material (e.g. production site, trade level), (2) list plus calculation of the...

EIT Food Winter School
Education

EIT Food Winter School

During the EIT Food Entrepreneurship Winter School 30 students from many different study backgrounds and countries came together to tackle the challenges of Europe’s food system. ...

Summer Schools 2020
Education

Summer Schools 2020

Inspire programmes are 1-2 week long courses on entrepreneurship, the co-creation of entrepreneurial ideas, innovation and business creation principles and skills. Programmes are aimed at giving you a taste...

Related articles

II edition of the Spanish Journalism Award on Food Innovation and Sustainability Food Production

II edition of the Spanish Journalism Award on Food Innovation and Sustainability

01 July 2020

EIT Food announces the second edition of the Spanish Journalism Award on Food Innovation and Sustainability.

How can we improve the future of food together? Consumer Behaviour

How can we improve the future of food together?

19 June 2020

How do we transform Europe’s food system to improve the future of food? This was the key question discussed at EIT Food’s....