Are you curious about how consumers in Central and Eastern Europe view regenerative agriculture? Our latest study provides deep insights into the awareness, perceptions, and opinions on regenerative agricultural practices among consumers in Bulgaria and Poland.
Purpose of the Study
This study aims to uncover:
Consumers' awareness of regenerative agriculture.
Their opinions on the impact of regenerative agriculture.
Their willingness to support and purchase products derived from regenerative agricultural practices.
EIT Food's Commitment
One of EIT Food's goals is to raise awareness among citizens and society about soil health and its benefits for the environment and public health. Having this in mind, EIT Food is committed to promoting educational initiatives, supporting research, and fostering community engagement to highlight the critical role of healthy soil in sustainable agriculture and overall well-being. Through these efforts, EIT Food aims to empower individuals with knowledge and tools to make informed choices that support regenerative agricultural practices and contribute to a healthier planet.
The third issue of the EIT Food Consumer Observatory's Trust Report 2026:Trust in innovation: Between familiarity and fear explores how trust, familiarity and cultural perceptions shape European consumers’ openness to new food technologies.
The EIT Food Consumer Observatory’s Making Agriculture Matter report explores how resilient and regenerative agriculture products can be positioned in ways that consumers understand, value and trust.
The biotechnology industry must strategically introduce novel proteins to consumers before market launch. This report explores how novel proteins produced using biotechnology can best be positioned for consumer acceptance.
