IValueFood

IValueFood

IValueFood (3 year project) will enhance consumer health and support the European Agri-food economy by improving future generations’ knowledge of, and engagement with, food. Novel approaches will be used to engage with next generation audiences: students from primary school to university. Following a pan-European inventory of current tools and resources; novel engagement and education approaches (e.g. gamification, txokos, food interest groups/collectives, “twinning”, science meets food) will be used to produce our future food champions who will communicate food values through digital media platform(s) of their choosing. IValueFood will be supported by a pan European network of high profile “food stars” and stakeholders. Industry will “relearn” to engage with our youth on food values. The project will be scaled-up across Europe, targeting regions where a greater engagement and understanding of food is needed in order for the next generations to make the best choices of the food they eat.

Partners

The following partners are involved in the project

AZTI
EUFIC
FLATEV
KOPPERT
MATIS
QUEEN’S UNIVERSITY OF BELFAST
TECHNION, ISRAEL INSTITUTE OF TECHNOLOGY
UNIVERSIDAD AUTÓNOMA DE MADRID
UNIVERSITY OF CAMBRIDGE
UNIVERSITY OF TORINO
UNIVERSITY OF HELSINKI
UNIVERSITY OF READING
UNIVERSITY OF WARSAW

Project lead

Paul Brereton
Institution

Queen's University of Belfast

Contact details

paul.brereton@qub.ac.uk

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