ProVeg is a leading international food awareness organisation, committed to reducing the worldwide consumption of animals by 50% by the year 2040. With branches in the UK, US, Netherlands, in South Africa, China, Spain, Poland and Germany have been successfully established since 2017 we will continue our strategy of expansion in the next few years. ProVeg inspires and motivates people to live a more plant-based lifestyle by raising awareness of the five pros - or reasons - for doing so. These are: health, animals, environment, justice, and taste.
Competences & Capabilities
We believe that the first step to reducing global animal consumption is creating attractive, plant-based and cultured alternatives to conventionally produced meat, eggs, and dairy products. With our pioneering ProVeg Incubator, backed by renowned mentors and expert partners from the food industry, we are supporting the startups developing these products and taking them to market. ProVeg more widely acts as an institution of innovation and excellence by cooperating with a range of caterers, schools, and other institutions and by organising large scale food awareness events including New Food Conference and VegMed. We support manufacturers in introducing new plant-based products or in replacing animal ingredients by advising them on suitable plant-based alternatives and we also run political campaigns, focus on media outreach, and network via our own events and external industry fairs.