Publications & Media
Consumer trust is largely determined by beliefs on trustworthiness of actors.
In the media
How to make the most of the ‘buy British’ opportunity: Shoppers are showing a growing desire to support local producers. Here’s how farmers and retailers alike can build trust in British food and drink.
Do Europeans trust the food system?
Shoppers lack confidence when trying to shop sustainably
Farmers chosen by European consumers as the most trusted group in the food sector